NEW YORK (TheStreet) -- Glu Mobile (GLUU - Get Report) stock is up by 5.03% to $3.76 in mid-morning trading on Thursday, after the company launched the "Kendall & Kylie" game.

The game developer announced that it launched the "Kendall & Kylie" game on Apple's (AAPL) App Store and Alphabet's (GOOGL) Google Play, the company said in a statement on Thursday. The game features the voices and likenesses of Kendall and Kylie Jenner, who are reality TV stars.

The smartphone application is free and offers users the option to make in-application purchases.

"The global awareness of each of their personal brands makes them great partners for mobile gaming," CEO Niccolo de Masi said in a statement on Thursday. The sisters have about 150 million social followers on sites including Facebook (FB), Twitter (TWTR) and Instagram, according to Glu. 

Earlier this month, shares of Glu Mobile soared after the company announced a multi-year partnership with pop star Taylor Swift. 

Separately, recently, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author.

TheStreet Ratings rates this stock as a "sell" with a ratings score of D. The company's weaknesses can be seen in multiple areas, such as its feeble growth in its earnings per share, deteriorating net income, disappointing return on equity and generally disappointing historical performance in the stock itself.

You can view the full analysis from the report here: GLUU

GLUU Chart GLUU data by YCharts