- Florida (35%) and California (25%) are the most likely replacement destinations for those who want to avoid Zika-impacted areas. Only 5% would choose a currently unaffected Caribbean island as an alternative.
- A majority (54%) believe that this summer's Rio Olympics should be either cancelled or relocated due to the threat of the Zika virus.
- About half (49%) of Americans are worried about the impact the Zika virus will have on world health, while somewhat fewer (37%) are concerned about contracting the virus.
- Americans want to see authorities in the US and in affected countries do more to combat Zika.
Fluent is the premier advertising technology company that is regularly publishing consumer market research leveraging its network data and proprietary survey platform. The company surveys over 500,000 American adults and generates over 5.5 million unique survey responses every day. Insights gleaned from Fluent's surveys fuel highly relevant and precise ad targeting and lookalike modeling, and are also used for the rapid execution of market research.To download the full report, please visit: http://www.fluentco.com/resource/fluent-travel-pulse-the-impact-of-zika-on-american-travel-tourism. About Fluent Fluent, LLC, an IDI company (NYSE MKT: IDI), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company's headquarters is in New York City, with a satellite office in Washington, DC. About IDI, Inc. At IDI, we believe that time is your most valuable asset. Through powerful analytics, we transform data into intelligence, in a fast and efficient manner, so that our clients can spend their time on what matters most - running their organizations with confidence. Through leading-edge, proprietary technology and a massive data repository, our data and analytical solutions harness the power of data fusion, uncovering the relevance of disparate data points and converting them into comprehensive and insightful views of people, businesses, assets and their interrelationships. We empower clients across markets and industries to better execute all aspects of their business, from managing risk, conducting investigations, identifying fraud and abuse, and collecting debts, to identifying and acquiring new customers. At IDI, we are dedicated to making the world a safer place, to reducing the cost of doing business, and to enhancing the consumer experience.
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