HBO Now, HBO's over-the-top streaming service, has acquired 800,000 subscribers in its first eight months of existence.
That's not enough, though.
HBO CEO Richard Plepler mentioned that number on Time Warner's (TWX) fourth-quarter earnings call, noting that HBO Now had been a "significant contributor" to HBO's 2.7 million subscriber additions in 2015.
At the end of 2015, HBO and its sister channel, Cinemax, had more than 120 million subscribers around the world, including more than 40 million in the U.S. By comparison, Netflix (NFLX) , the service most often compared to HBO Now, had more than 75 million subscribers around the globe at the end of 2015.
To try to boost these numbers, Time Warner CEO Jeff Bewkes and Plepler noted that the company is going to boost marketing of HBO Now, which is available on platforms like Apple (AAPL) TV, Apple iOS devices, Google (GOOGL) Android and from some cable distributors, like Cablevision (CVC) and others. Plepler also noted that HBO Now will be available on Sony (SNE) PlayStation 4 and Microsoft (MSFT) Xbox One in the early part of 2016.