Updated from original story on Feb. 10.
The king of flame-broiled burgers has officially brought its grill skills to wieners.
On Tuesday, Burger King, which is part of Restaurant Brands International (QSR) -- launched grilled hot dogs at all 7,150 of its North America restaurants. Initially announced at an event held on Feb. 9 in New York City attended by TheStreet, the home of the Whopper is offering two variations of hot dogs -- the classic and chili and cheese.
It's the first time in the history of the 62-year old burger giant that it has sold hot dogs on a national basis. Very early on, however, Burger King did offer a hot dog on its original menu for a mere 24 cents.
The classic hot dog is priced at $1.99, and consists of a 100% all-beef frank topped with relish, yellow mustard, ketchup and chopped onions. Consumers are paying a little more -- $2.29 -- to chow down on a Burger King hot dog slathered in chili and shredded cheese. In visiting one Burger King location in Long Island New York on Tuesday, TheStreet discovered Burger King is offering its grilled hot dogs as a meal option.
For $4.49, a diner can chow down on a classic grilled hot dog, small fries and a small fountain drink. Swapping out the classic for the chili cheese dog costs 30 cents more in the meal option.
Burger King selling hot dogs as meals, too.
Burger King's road to selling hot dogs began over a year and a half ago in five test markets: Salt Lake City, Utah, Memphis, Tennessee, Baltimore, Maryland, Detroit, Michigan, and Kansas City, Missouri. Not making the cut for the national debut was the $1.49 corn dog.
Burger King says it exceeded its sales targets in each of its test markets, giving it confidence that consumers across the country will embrace its hot dogs.
"We are not seeing grilled dogs as a product launch, we are tapping into a new category -- this is probably the biggest thing we have done as a brand in a few decades," said Alex Macedo, Burger King's president of North America to attendees at the event.
Burger King is supporting its initial foray into dogs with its "biggest TV, digital, social media and merchandising blast that it has done in quite a few years," said Macedo, which is no small statement for a playful brand like Burger King that has aggressively marketed new products such as chicken fries.
TheStreet came across several ads Tuesday on Pandora for Burger King's hot dogs. Burger King also took out a full page ad in the New York Daily News featuring its King mascot to promote its new frankfurters.