"Some of the highlights that are happening at Super Bowl 50 are introductions of new technologies on particularly around how do we help fans stay engaged," said Mike Webster, senior vice president of Oracle hospitality and retail. It's about "the ability to be able to not miss a minute and order food from my seat and mobile device and to designate a location to pick those items up so I don't have to wait on line."
This year's Super Bowl will be held at Levi's Stadium in Santa Clara, Calif., outside of San Francisco. Webster said new payment systems will also be front and center for fans lucky enough to be attending the game.
"You'll be able to use Apple Pay and other contactless forms of payment from your mobile device that are connected to the Oracle point of sale system that's deployed throughout the venue," Webster added.
Tens of thousands of beers and hot dogs, among other concessions, are expected to be consumed on Sunday. "We've got 700 terminals that are connected to the Oracle cloud," Webster said. "We've worked very hard to reduce the amount of time people are waiting in line and to make sure that we have the right inventory at the right location."
Oracle spends $5.5 billion annually on research and development in the cloud space. Its involvement in sports stadiums extends significantly beyond Sunday's Super Bowl, as 54% of National Football League stadiums use Oracle technology. "Certainly concessions is a big [way in which stadiums use our technology], but we also help them with things like analytics and how to better manage inventory," Webster added.