"If you can't beat them, join them," Jim Henson, the legendary puppeteer best known for creating The Muppets, liked to say. And that's exactly what some big banks have been doing as they move away from their traditional style of banking to a more technology-driven environment.
In the past few years, financial technology start-ups have upped the ante as they have thrived in a low-interest rate environment. Big banks, including Bank of America, Citibank and Wells Fargo, paid attention and started pouring money into these "fin-tech" start-ups in order to meet their own challenges.
So much so that, by 2014, Stephane Dubois, CEO of market data provider Xignite, told Markets Media that financial services technology had become "one of the fastest-growing areas for venture capital investment." In the first quarter alone, $1.7 billion was invested and 167 deals closed. Goldman Sachs and JPMorgan Chase began working with Motif Investing, identified by CNBC as No. 4 on its list of the top 50 "disruptors" in financial technology start-ups in 2014.
Banks have followed different strategies in partnering and investing in "fin-tech" start-ups. While some banks already have their own venture capital firms, such as Wells Fargo's venture capital unit, Norwest Venture Partners, others preferred to partner with start-ups to reduce information technology costs. After drawing 200 participants to its popular annual innovation summit, Bank of America offered deals to 30 start-ups.
But banks are willing to pay big to invest in start-ups and to compete with each other, offering start-ups from $50 million to $250 million to get into the game. In 2014, HSBC agreed to invest up to $200 million to improve the bank's financial technology, and Citi Ventures, Citigroup's venture unit, invested in technologies to benefit its multinational banking operations. The start-up On Deck followed a different path altogether. In 2013, it got an approval of an additional $17 million in investment from Google Ventures and PayPal co-founder Peter Thiel, went public in 2014 and raised $200 million, and in 2015 teamed up with JPMorgan to speed up credit to small business owners, which is set to launch in 2016.