Super Bowl festivities are not limited to just the big game. Football fans will be highly entertained all week long. Celebrities, athletes, and more will converge on San Francisco to partake in everything the NFL and others have to offer.

Perhaps no Super Bowl-related event has quite the hype as the Rolling Stone Party on Saturday night. The band's fifth annual party, Rolling Stone Live: San Francisco will feature globally renowned electronic dance music artist Avicii as the headliner with additional performances by Elle King and Travis Scott. Beginning at 9 p.m. Saturday evening, the party will be held at The Galleria within the San Francisco Design Center.

To produce this year's event, Rolling Stone is partnering with Talent Resources Sports, a full-service sports marketing and experiential events agency, for the third consecutive year. Though the party will feature many of the same elements as years past -- A-list celebrities, world class music, an iconic venue -- there will also be several new aspects that expect to make this year's Rolling Stone bash the biggest yet.

This year's event will boast a private and exclusive TAO-branded VIP area for celebrities and invited guests. TAO, known for its lavish locations in New York City and Las Vegas, will provide all hospitality within the VIP area. It's another example of Super Bowl parties becoming an extension of Vegas nightlife with high-profile attendants, music-packed parties, and exclusivity for those who are willing to pay.

And fans are certainly more than willing to pay a high rate to get in the door to this year's premier private party. The current get-in price is $1,035 for a general admission pass. VIP passes start at $1,760 with the cheapest table seating VIP passes currently going for $1,915. The cheapest ten-person table is currently going for $17,598.

Along with TAO, Rolling Stone has a host of other sponsors, including Heineken and Heineken Light as the official beer sponsor of Rolling Stone Live: San Francisco, and Belvedere Vodka as the official vodka partner. The Super Bowl party has evolved into one of the best methods for exposure, and Rolling Stone is the premier space to engage the Super Bowl crowd, so it's natural the top brands in the business are latching on.

While there will be dozens of other parties taking place this week, none of them will have the fame and name recognition as Rolling Stone Live: San Francisco. With an active secondary market for passes, demand seems to have never been higher than this year's fifth annual bash.


This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.