Massive MarketIt's also the mother of all mass market events: Last year, some 114.4 million viewers in the United States tuned in. This year, CBS is commanding gold-plate prices for ads. The average price of a 30-second spot is expected to jump up more than 10% over last year's level to around $4.8 million. The broadcasting network expects to rake in nearly $400 million in ad revenue during its broadcast of the NFL championship game.
Rich HistoryAdvertising Age recently tallied up the cumulative ad spend since the Super Bowl kicked off five decades ago and came up with $4.5 billion. Another way to look at the spectacular growth is to crunch the data in terms of the cost of one minute of Super Bowl advertising. It was $1,330 in 1967– and $160,000 in 2016.
Cultural ArtifactsSuper Bowl ads have become a cultural phenomenon in their own right. In fact, CBS plans to live-stream all of its national spots. If you'd like to check out a sneak peak of the ads, go here .
TakeawayRegardless of who wins or loses on the field, the Super Bowl has been an epic commercial success for the NFL and commercial broadcasters. It is the perfect melding of a can't-miss sporting spectacle and the world of commerce. Photo Credit: Craig Hawkins via Flickr Creative Commons
Like what you read?Subscribe to our once-weekly email newsletter and get the best posts delivered to you in one convenient place, to browse at your leisure:
The post 50 Super Bowls and an epic ad spend appeared first on Smarter Investing Covestor Ltd. is a registered investment advisor. Covestor licenses investment strategies from its Model Managers to establish investment models. The commentary here is provided as general and impersonal information and should not be construed as recommendations or advice. Information from Model Managers and third-party sources deemed to be reliable but not guaranteed. Past performance is no guarantee of future results. Transaction histories for Covestor models available upon request. Additional important disclosures available at http://site.covestor.com/help/disclosures. For information about Covestor and its services, go to http://covestor.com or contact Covestor Client Services at (866) 825-3005, x703.