All three major indices are trading down today with the Dow Jones Industrial Average ( ^DJI) trading down 6 points (0.0%) at 16,147 as of Wednesday, Feb. 3, 2016, 11:55 AM ET. The NYSE advances/declines ratio sits at 1,481 issues advancing vs. 1,444 declining with 153 unchanged.

The Consumer Non-Durables industry currently sits up 0.4% versus the S&P 500, which is down 0.3%. A company within the industry that fell today was Nike Inc B ( NKE), up 0.6%. A company within the industry that increased today was Michael Kors Holdings ( KORS), up 4.5%.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3. Goodyear Tire & Rubber ( GT) is one of the companies pushing the Consumer Non-Durables industry lower today. As of noon trading, Goodyear Tire & Rubber is down $0.99 (-3.5%) to $27.47 on average volume. Thus far, 2.0 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 3.4 million shares. The stock has ranged in price between $26.63-$28.83 after having opened the day at $28.77 as compared to the previous trading day's close of $28.46.

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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Goodyear Tire & Rubber has a market cap of $7.8 billion and is part of the consumer goods sector. Shares are down 12.9% year-to-date as of the close of trading on Tuesday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, compelling growth in net income, notable return on equity, attractive valuation levels and good cash flow from operations. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Goodyear Tire & Rubber Ratings Report now.

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2. As of noon trading, Foot Locker ( FL) is down $0.90 (-1.3%) to $68.24 on light volume. Thus far, 723,782 shares of Foot Locker exchanged hands as compared to its average daily volume of 2.9 million shares. The stock has ranged in price between $67.00-$69.56 after having opened the day at $69.07 as compared to the previous trading day's close of $69.14.

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Foot Locker, Inc. operates as an athletic shoes and apparel retailer. The company operates in two segments, Athletic Stores and Direct-to-Customers. Foot Locker has a market cap of $9.5 billion and is part of the consumer goods sector. Shares are up 6.2% year-to-date as of the close of trading on Tuesday. Currently there are 12 analysts that rate Foot Locker a buy, no analysts rate it a sell, and 5 rate it a hold.

TheStreet Ratings rates Foot Locker as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, revenue growth, largely solid financial position with reasonable debt levels by most measures, reasonable valuation levels and good cash flow from operations. We feel its strengths outweigh the fact that the company has had sub par growth in net income. Get the full Foot Locker Ratings Report now.

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1. As of noon trading, Coach ( COH) is down $0.70 (-1.9%) to $36.45 on average volume. Thus far, 3.4 million shares of Coach exchanged hands as compared to its average daily volume of 5.4 million shares. The stock has ranged in price between $35.60-$37.52 after having opened the day at $37.35 as compared to the previous trading day's close of $37.15.

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Coach, Inc. provides luxury accessories and lifestyle collections in the United States. Coach has a market cap of $10.3 billion and is part of the consumer goods sector. Shares are up 13.5% year-to-date as of the close of trading on Tuesday. Currently there are 12 analysts that rate Coach a buy, 1 analyst rates it a sell, and 10 rate it a hold.

TheStreet Ratings rates Coach as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, reasonable valuation levels, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel its strengths outweigh the fact that the company has had sub par growth in net income. Get the full Coach Ratings Report now.

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If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).