- "Judges' Choice" - PayPal Cash powered by Green Dot @ the Register: This special category which cannot be entered, was created by the expert judging panel to recognize outstanding programs from across the competition.
- "The Best Mobile App" - GoBank with MasterCard: This award honors the best mobile app platform supporting prepaid, loyalty or gift cards that enhances the cardholder experience and drives usage and retention.
- "Consumer Champion" - GoBank with MasterCard: This category recognizes the card or program that delivers the best consumer value proposition for features, functionality, service and price.
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