A magazine that inspired generations of readers to dream big, with its glossy photographs of exotic people and faraway lands, its pullout maps and Indiana Jones-style adventures, National Geographic has always had a special cachet when it comes to knowing how to travel the world and experience all that it has to offer.
There's probably few among us who imagined, after afternoons spent immersed in the the rich tales on the publication's pages, that it would actually be possible to vacation in such full color.
But as it turns out - it is possible. (At least, as close as you can get without being an expert of some sort or a magazine staffer.)
For those who may not have noticed, the media giant recently began a program called National Geographic Unique Lodges of the World.
Launched in 2015, the Unique Lodges of the World is a collection of properties situated in what are often remarkable and stunning destinations. More importantly, in order to be included in the program, all of the properties must have demonstrated a commitment to authenticity, as well as to supporting local culture and natural heritage.
And for those of us with yellowing stacks of National Geographic magazines still tucked away in our home, here's the key detail - each lodge in the collection offers a special "National Geographic Exclusive" experience to those who book their stay through the new lodge program.
What does that mean exactly?
The answer to that question depends on the lodge you visit, but in general translates into exactly what you imagine -- a chance to further immerse yourself in the local culture of a destination. Think taking cooking classes in the Australian outback, visiting with marine scientists in Tahiti or spending the morning with a shaman in Costa Rica.
It is a chance to peel back the layers of a country or region, get beyond the tourist traps and view a destination through perhaps the eyes of a local, or an expert.
"National Geographic is what first inspired many people to be passionate about travel and the world," says Lynn Cutter, National Geographic's executive vice president for travel and licensing. "And the experiences these properties are delivering will provide more insight into the world and a closer view then you might otherwise get. It's like jumping into the pages of National Geographic. "