Editor's pick: Originally published Jan. 14.
This weekend Amazon (AMZN) will be celebrating its recent Golden Globe wins in its traditional fashion -- Prime membership discounts and a limited period of free Mozart in the Jungle streaming.
At the 2016 Golden Globes, Amazon took home two wins: Best Musical or Comedy Series for Mozart in the Jungle, and Best Actor in a Musical or Comedy Series for Mozart in the Jungle's lead actor, Gael García Bernal. The original series is based on the memoir Mozart in the Jungle: Sex, Drugs & Classical Music by Blair Tindall.
If you haven't seen the show yet, you can binge watch it from Friday, Jan. 15, at 9 p.m. Pacific Time to 11:59 p.m. local time, Sunday, Jan. 17, whether or not you're a Prime member.
During the same period, you can also become a Prime member for a discounted price of $73, in honor of the wins at the 73rd Annual Golden Globe Awards. Membership usually costs $99.
This is not the first time Amazon has celebrated such wins with Prime discounts. Last year, the company won two Golden Globes for Transparent and celebrated by letting non-Prime members stream the show for one day and get a Prime subscription for $72.
In September, Amazon celebrated its Emmy awards for Transparent by offering a Prime membership for $67 since it was the 67th annual Emmys.
It's no secret that Amazon has its eyes on the world of streaming and digital content.