All three major indices are trading down today with the Dow Jones Industrial Average ( ^DJI) trading down 90 points (-0.5%) at 16,426 as of Wednesday, Jan. 13, 2016, 11:55 AM ET. The NYSE advances/declines ratio sits at 1,117 issues advancing vs. 1,828 declining with 142 unchanged.

The Consumer Non-Durables industry currently sits down 0.5% versus the S&P 500, which is down 0.2%.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3. Goodyear Tire & Rubber ( GT) is one of the companies pushing the Consumer Non-Durables industry lower today. As of noon trading, Goodyear Tire & Rubber is down $0.57 (-2.0%) to $28.55 on average volume. Thus far, 1.7 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 3.1 million shares. The stock has ranged in price between $28.54-$29.44 after having opened the day at $29.42 as compared to the previous trading day's close of $29.12.

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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Goodyear Tire & Rubber has a market cap of $7.7 billion and is part of the consumer goods sector. Shares are down 10.9% year-to-date as of the close of trading on Tuesday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its compelling growth in net income, notable return on equity, attractive valuation levels, good cash flow from operations and impressive record of earnings per share growth. We feel its strengths outweigh the fact that the company has had generally high debt management risk by most measures that we evaluated. Get the full Goodyear Tire & Rubber Ratings Report now.

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2. As of noon trading, Church & Dwight Company ( CHD) is down $3.70 (-4.4%) to $80.03 on heavy volume. Thus far, 1.1 million shares of Church & Dwight Company exchanged hands as compared to its average daily volume of 1.3 million shares. The stock has ranged in price between $79.96-$82.76 after having opened the day at $82.40 as compared to the previous trading day's close of $83.73.

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Church & Dwight Co., Inc. develops, manufactures, and markets household, personal care, and specialty products in the United States. The company operates through three segments: Consumer Domestic, Consumer International, and Specialty Products Division (SPD). Church & Dwight Company has a market cap of $10.8 billion and is part of the consumer goods sector. Shares are down 1.4% year-to-date as of the close of trading on Tuesday. Currently there are 6 analysts that rate Church & Dwight Company a buy, 2 analysts rate it a sell, and 10 rate it a hold.

TheStreet Ratings rates Church & Dwight Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, growth in earnings per share, expanding profit margins, solid stock price performance and increase in net income. We feel its strengths outweigh the fact that the company shows weak operating cash flow. Get the full Church & Dwight Company Ratings Report now.

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1. As of noon trading, Michael Kors Holdings ( KORS) is down $0.54 (-1.4%) to $36.98 on light volume. Thus far, 903,684 shares of Michael Kors Holdings exchanged hands as compared to its average daily volume of 3.5 million shares. The stock has ranged in price between $36.93-$38.12 after having opened the day at $37.63 as compared to the previous trading day's close of $37.52.

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Michael Kors Holdings Limited engages in the design, marketing, distribution, and retailing of branded women's apparel and accessories, and men's apparel. The company operates in three segments: Retail, Wholesale, and Licensing. Michael Kors Holdings has a market cap of $6.8 billion and is part of the consumer goods sector. Shares are down 6.3% year-to-date as of the close of trading on Tuesday. Currently there are 4 analysts that rate Michael Kors Holdings a buy, 1 analyst rates it a sell, and 15 rate it a hold.

TheStreet Ratings rates Michael Kors Holdings as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and notable return on equity. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income and a generally disappointing performance in the stock itself. Get the full Michael Kors Holdings Ratings Report now.

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If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).