Sling TV, the breakout hit of last year's Consumer Electronics Show, or CES, has continued to add new features -- including ESPN3, the sports network's live and on-demand channel, the first for a pay-TV provider.
However, Sling TV isn't resonating with consumers just yet, at least when compared to the tens of millions paying for the traditional cable television bundle.
At a press conference on Tuesday announcing the addition, Dish (DISH) -owned Sling said that its service now features more than 65 channels when all add-ons are included, including HBO. The core package costs $20 a month and also includes channels such as ESPN, TNT, AMC and others.
Sling also unveiled a new user interface, known as My TV, with the ability to search for content based on the show or movie. It's no longer limited to searching just the channel.
Sling TV currently offers several add-on packages for $5 more a month, though HBO costs $15 a month. A combination of some of the more popular packages -- such as Sports, Kids, World News, HBO, Lifestyle, Hollywood and Spanish TV -- would cost a consumer $65 a month vs. what they would pay for a traditional cable bundle, which has a plethora of channels.
Sling TV, the brainchild of Dish Chairman Charlie Ergen and Sling TV CEO Roger Lynch, garnered significant praise at CES 2015. Sling TV became one of the first over-the-top streaming services, or skinny bundles. The service helped usher in a new era of how consumers watch -- and, more importantly, pay for -- television.
During the presentation, Sling said there were more than 5 million people who have never had a traditional pay-TV bundle and 16 million who have "cut the cord," an industry term for those who've stopped paying for cable service.