Fluent, LLC, an IDI company (NYSE MKT: IDI), a leading consumer marketing and advertising technology company, today announced it has appointed Daryl Colwell as Senior Vice President of Sales. Colwell's appointment to Fluent's senior leadership team comes on the heels of the company's recent acquisition by IDI, Inc.

Colwell brings more than 15 years of digital marketing sales experience to Fluent. Most recently, he served on the executive team at Matomy Media Group as Senior Vice President of Sales & Business Development, where he was directly responsible for driving triple-digit year-over-year growth. Prior to Matomy, he held senior management and sales roles at Relevance-X, the online behavioral and life-stage targeting division of Acxiom, and digital advertising agency SilverCarrot, where he served as Vice President of Sales.

In addition to his sales leadership experience, Colwell is a well regarded industry thought leader and speaker at industry conferences including LeadsCon, Search Marketing Expo, OMMA Global, PubCon and Online Marketing Summit. Most recently, he was a panelist at the Federal Trade Commission's "Follow the Lead: An FTC Workshop about Online Lead Generation." Colwell is also regularly featured in a number of business and marketing publications, including The Wall Street Journal, MarketWatch, Advertising Age, Direct Marketing News and MediaPost.

"As we enter a new chapter of our business, Daryl's phenomenal track record of success will play a key role in accelerating our company's growth," said Matt Conlin, Co-Founder and President at Fluent. "Daryl is a proven leader in the digital marketing space and his extensive sales knowledge will help us in our mission to deliver next generation people-based marketing and customer acquisition solutions to our clients."

"I'm thrilled to be joining the Fluent team at such an exciting and transformational point in time for the company," said Mr. Colwell. "The company is incredibly well positioned to succeed in an era where marketers are prioritizing the acquisition of first party data and owning the relationship with the customer."

About Fluent

Fluent, LLC, an IDI company (NYSE MKT: IDI), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company's headquarters is in New York City, with a satellite office in Washington, DC.

About IDI, Inc.

IDI, Inc. is an information solutions provider focused on the multi-billion dollar data fusion market. IDI delivers otherwise unattainable insight into the ever-expanding universe of consumer- and business-centric data. Through proprietary linking technology, advanced systems architecture, and a massive data repository, IDI addresses the rapidly growing need for actionable intelligence to support the risk management industry, for purposes including due diligence, risk assessment, fraud detection and prevention, authentication and verification, and more. Additionally, IDI's cross-functional core systems and processes are designed to deliver products and solutions to the marketing industry and to enable the public and private sectors to layer our solutions over their unique data sets, providing otherwise unattainable insight.

RELATED LINKS: www.ididata.com

This press release contains "forward-looking statements," as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA), which statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipate," "believes," "should," "intends," "estimates," and other words of similar meaning. Such forward looking statements include statements about whether Daryl Colwell joining as Fluent Senior Vice President of Sales will play a key role in accelerating the company's growth. Readers are cautioned not to place undue reliance on these forward-looking statements, which are based on our expectations as of the date of this press release and speak only as of the date of this press release and are advised to consider the factors listed above together with the additional factors under the heading "Forward-Looking Statements" and "Risk Factors" in the Company's Annual Report on Form 10-K, as may be supplemented or amended by the Company's Quarterly Reports on Form 10-Q and other SEC filings. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

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