Here's Twitter's Latest Plan to Turn Clicks Into Cash -- Tech Roundup

Twitter (TWTR) lives in the land of 140 characters or less. But ever since it first got hot, one specific word has dogged the company's managers: monetization. How can the company turn all those eyeballs into advertising dollars?

In its latest move to answer that question, Twitter announced Thursday a new plan to let advertisers put their ads in front of a new segment of its audience: the 500 million-plus users who look at Twitter feeds each month without logging into the service.

That's a significantly larger set of potential customers than the 320 million people with Twitter accounts who do log in each month. And that's most certainly the point.

In its test of the concept, select advertisers will be able to push promoted tweets and videos to profile pages and tweet pages as viewed by non-signed-in viewers, but only on desktop displays, not mobile.

Of course, for this audience the targeting of ads won't be quite as precise as it could be for Twitter members. But based on what people are searching for when they find their way to its pages, the company's algorithms will likely be able to do a fair job of guessing some of our interests. #smartmove #investorstakenote 

Twitter closed Thursday up 6.7% at $25.94.


Yahoo! (YHOO) needs a new plan, and SunTrust's Robert Peck has one: Keep it simple and just sell the company.

As Barron's reported, on Thursday Peck boosted his price target for the floundering Internet pioneer from $40 to $45, saying Verizon (VZ) and some unspecified "other strategic companies" and private equity firms would be interested in picking up Yahoo!.

He also touted what he forecasts as "$400 million-$900 million of cost-related synergies" for a buyer "with the majority of the cost savings coming from headcount reduction." Verizon, though, is still digesting its recent AOL acquisition, which makes us wonder if it really needs Yahoo!.

No doubt, there will be more in this Silicon Valley soap opera soon.

Yahoo! closed Thursday up 0.7% at $34.63.

(Here's an upbeat P.S. regarding an uncontroversial "spinoff": CEO Marissa Mayer gave birth to her twin girls this morning.)

Big data stalwart Palantir raised $129 million in its latest funding round, in purchases that value the company at $20 billion, The Wall Street Journal reported late Wednesday. This is at least its twelfth funding round, the paper noted -- an unusually high number even in the tech world.

Clear off your passenger seat: Samsung Electronics  (SSNLF) wants to climb into your car.

The South Korean tech giant is the No. 1 smartphone maker in the world, but, according to Reuters, finds itself in need of new growth opportunities as the market for those devices flattens out. The car market, by contrast, is in a growth cycle. Thus, the new effort at the company, which will develop technology for self-driving systems, in-vehicle entertainment and navigation.


Finally, IBM (IBM) revealed more cloud-related news: It has forged a partnership with Korean IT services firm SK Holdings C&C to develop cloud solutions and services for businesses in Korea. The companies foresee total revenue of around $200 million over the next five years from the joint venture, which will include the construction of a public cloud facility in Pangyo, S. Korea.

"The combination of SK Holdings C&C's solutions with IBM's cloud capabilities will give customers the ability to compete on a global scale," said Robert LeBlanc, senior vice president, IBM Cloud, in a statement.

IBM closed Thursday up 0.1% at $136.78.

 

This article is commentary by an independent contributor. At the time of publication, the author held no positions in the stocks mentioned.

More from Investing

3M's Selloff Is Absolutely Logical

3M's Selloff Is Absolutely Logical

Caterpillar Drops Amid Market Uncertainty on Industrials

Caterpillar Drops Amid Market Uncertainty on Industrials

What Are ETFs and Why Invest in Them?

What Are ETFs and Why Invest in Them?

The Market Is Still Buried in the Corrective Phase

The Market Is Still Buried in the Corrective Phase

Caterpillar Falls Despite Beating Earnings, Revenue Estimates

Caterpillar Falls Despite Beating Earnings, Revenue Estimates