Activision Blizzard Announces Despatch Of Rule 15 Proposals Related To Proposed Acquisition Of King Digital Entertainment Plc

Activision Blizzard, Inc. (Nasdaq:ATVI) announced today that in relation to the Company's proposed acquisition of King Digital Entertainment plc through its wholly owned subsidiary ABS Partners C.V., previously announced on November 2, 2015, ABS Partners C.V. and King Digital Entertainment plc have jointly despatched proposals to the holders of convertible securities (for example, stock options) of King Digital Entertainment plc in accordance with the requirements of Rule 15 of the Irish Takeover Rules together with the form of acceptance for each proposal (the " Proposal Documents"). The Proposal Documents are being made available for inspection on activisionblizzard.acquisitionoffer.com in accordance with Rule 26 of the Irish Takeover Rules. For the avoidance of doubt, the content of such website is not incorporated into, and does not form part of, this announcement.

Responsibility for this Announcement

The directors of Activision Blizzard, Inc. and the sole manager of ABS Partners I, LLC (in its capacity as the general partner of ABS Partners C.V., a wholly-owned subsidiary of Activision Blizzard, Inc. formed for the purpose of acquiring King Digital Entertainment plc) accept responsibility for the information contained in this announcement. To the best of the knowledge and belief of the directors of Activision Blizzard, Inc. and the sole manager of ABS Partners I, LLC (in its capacity as the general partner of ABS Partners C.V.) (who have taken all reasonable care to ensure that such is the case), the information contained in this announcement is in accordance with the facts and does not omit anything likely to affect the import of such information.

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