Alternatives are now an investor's best option, with stocks overvalued and bonds no longer a safe haven in the face of a rising rate cycle, said Eric Ervin, CEO of Reality Shares.

"Investors need to find places where they can earn a return in a sideways or down market," said Ervin.

Still, in Ervin's opinion there is a lack of true alternative investments in the market, with too many vehicles that are overdiversified and unable to offer alpha or real downside protection.

Along those lines, he said too many exchange-traded fund products are overly similar, offering exposure that is nearly the same, with slight variations in weighting on the same set of stocks. In his view, the ETF industry needs to focus more on true innovation and bringing new strategies to investors.

"How many different flavors of peanut butter can you have?" asked Ervin. "Because most of the ETFs are truly just different flavors, or the same peanut butter in a different package. It's not really differentiated."

Ervin said dividend stocks are still attractive, as dividends are a measure of true corporate health and as dividend stocks form a distinct asset class in their own right.

He said the major banks such as JPMorgan Chase, Morgan Stanley and BNP Paribas all publish research to encourage investors to look at the dividend markets, and the CME is launching dividend futures as another way to invest in dividends.

Ervin's company launched the Reality Shares DIVS ETF (DIVY) last year. The ETF, which is up 70 basis points year to date, provides exposure to the aggregate value of ordinary dividends expected to be paid on a portfolio of large-cap companies listed globally. The fund does not hold actual stocks, but dividend swaps, listed option contracts and futures on indices of large-cap securities.

"Dividends are likely to fall a little short of a record fifth-straight year of double-digit growth, but we expect them to continue outperforming their long-term 6% to 8% average growth," said Ervin.

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