3 Stocks Underperforming Today In The Consumer Goods Sector

One out of the three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading down 7 points (0.0%) at 17,806 as of Friday, Nov. 27, 2015, 11:55 AM ET. The NYSE advances/declines ratio sits at 1,737 issues advancing vs. 1,177 declining with 175 unchanged.

The Consumer Goods sector currently sits up 0.2% versus the S&P 500, which is up 0.2%. A company within the sector that fell today was VF ( VFC), up 1.4%.

TheStreet would like to highlight 3 stocks pushing the sector lower today:

3. BRF ( BRFS) is one of the companies pushing the Consumer Goods sector lower today. As of noon trading, BRF is down $0.50 (-3.3%) to $14.77 on light volume. Thus far, 553,943 shares of BRF exchanged hands as compared to its average daily volume of 2.3 million shares. The stock has ranged in price between $14.76-$15.06 after having opened the day at $15.05 as compared to the previous trading day's close of $15.27.

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BRF S.A., together with its subsidiaries, focuses on raising, producing, and slaughtering poultry, pork, and beef in Brazil. It operates in three segments: Domestic Market (Brazil), Foreign Market (International), and Food Service. BRF has a market cap of $12.1 billion and is part of the food & beverage industry. Shares are down 34.6% year-to-date as of the close of trading on Wednesday. Currently there is 1 analyst that rates BRF a buy, 1 analyst rates it a sell, and 1 rates it a hold.

TheStreet Ratings rates BRF as a hold. The company's strengths can be seen in multiple areas, such as its notable return on equity, reasonable valuation levels and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, weak operating cash flow and a generally disappointing performance in the stock itself. Get the full BRF Ratings Report now.

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2. As of noon trading, Keurig Green Mountain ( GMCR) is down $1.81 (-3.4%) to $50.95 on average volume. Thus far, 1.6 million shares of Keurig Green Mountain exchanged hands as compared to its average daily volume of 3.2 million shares. The stock has ranged in price between $50.51-$53.05 after having opened the day at $52.89 as compared to the previous trading day's close of $52.76.

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Keurig Green Mountain, Inc. produces and sells specialty coffee, coffeemakers, teas, and other beverages in the United States and Canada. Keurig Green Mountain has a market cap of $7.9 billion and is part of the food & beverage industry. Shares are down 60.1% year-to-date as of the close of trading on Wednesday. Currently there are 2 analysts that rate Keurig Green Mountain a buy, 1 analyst rates it a sell, and 13 rate it a hold.

TheStreet Ratings rates Keurig Green Mountain as a hold. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, notable return on equity and reasonable valuation levels. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, a generally disappointing performance in the stock itself and feeble growth in the company's earnings per share. Get the full Keurig Green Mountain Ratings Report now.

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1. As of noon trading, Harley-Davidson ( HOG) is down $1.13 (-2.3%) to $48.60 on light volume. Thus far, 767,843 shares of Harley-Davidson exchanged hands as compared to its average daily volume of 3.5 million shares. The stock has ranged in price between $48.54-$49.76 after having opened the day at $49.65 as compared to the previous trading day's close of $49.73.

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Harley-Davidson, Inc. manufactures cruiser and touring motorcycles. The company operates in two segments, Motorcycles & Related Products and Financial Services. Harley-Davidson has a market cap of $9.5 billion and is part of the automotive industry. Shares are down 24.6% year-to-date as of the close of trading on Wednesday. Currently there are 6 analysts that rate Harley-Davidson a buy, no analysts rate it a sell, and 12 rate it a hold.

TheStreet Ratings rates Harley-Davidson as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity, expanding profit margins and good cash flow from operations. We feel its strengths outweigh the fact that the company has had lackluster performance in the stock itself. Get the full Harley-Davidson Ratings Report now.

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If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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