Updated to include new figures from the U.S. Census Bureau and IBM.
The holidays are coming, which can only mean one thing -- time to shop. And this year, more than ever before, consumers will turn to their laptops, smartphones, and tablets to buy their gifts, which should be good news for the likes of Amazon (AMZN) and eBay (EBAY) .
Total U.S. holiday spending is expected to increase under 4% from 2014's results, according to the National Retail Federation, but per Forrester, online spending is expected to jump 11% over last year. Forrester anticipates that U.S. online holidays sales will exceed $95 billion this year.
E-commerce typically makes up only about 10% of the retail sector, but during the holidays, it tends to increase to 15% of overall sales, according to Forrester.
The latest figures from the Census Bureau show that e-commerce sales jumped 15.1% in the third quarter compared to the same time period in 2014, and made up 7.4% of total retail sales, up from 7.2% in the second quarter.
"Mobile shopping is particularly popular during key holiday dates like Thanksgiving and Black Friday because phones allow shoppers to access time-constrained offers at any time wherever they may be," Forrester analyst Sucharita Mulpuru-Kodali said. "Consumers continue to look to the web channel for convenience, selection, and value over physical stores."
For the first time ever, Cyber Monday is on track to hit $3 billion in sales, according to Adobe, representing 12% year-over-year growth.