It's the holiday season at Joe Muggs café in Books-A-Million. To celebrate, Joe Muggs has introduced their new holiday cup design, which includes over 100 different sayings from Christmas characters that we all love.

The cup was created by the in-house team at Books-A-Million. Michael Powers, the Associate Designer who worked on the cup design, said that nostalgia was a big part of the thought process. "The classic characters of Frosty, Santa, and Rudolph are icons that resonate with everyone, whether you are 5 or 75." To make the customer experience interactive, they can choose between three colored sleeves that match the colors of the iconic sayings from each of the characters.

Some notable phrases include:
  • "I'm even ticklish" from the 1969 animation, Frosty the Snowman
  • "Won't you guide my sleigh tonight?" from the 1964 claymation, Rudolph, the Red-Nosed Reindeer
  • "Be good for goodness sake" from the classic song Santa Claus is Comin' to Town

"We are excited to see this design start conversations and get people ready for the holiday season," says Powers. "At Joe Muggs we strive to create a fun and engaging experience for our customers." An example of the holiday cups can be found on Joe Muggs Instagram.

Joe Muggs has 150 locations across the country located in select Books-a-Million stores. To find a Joe Muggs location near you, visit Books-A-Million's store finder online.


Books-A-Million, Inc. is one of the nation's leading book retailers and sells on the Internet at The Company presently operates 258 stores in 32 states and the District of Columbia. Included in the Company's retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 42 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties, which presently include four retail shopping centers. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company's corporate website at

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