Glu Mobile Inc. (NASDAQ:GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, today announced that the company has entered into additional exclusive partnership agreements with a number of new significant male and female celebrities. Taking into account these new partnerships, together with Glu's previously announced partnerships with Katy Perry, Kim Kardashian West, Kendall and Kylie Jenner, Britney Spears, Nicki Minaj, and Jason Statham, Glu will now be developing games featuring celebrities whose combined social media audience exceeds 1 billion followers.*

Glu anticipates titles featuring these celebrities supported by more than one billion followers to launch between the fourth quarter of 2015 and the end of 2017. This is well in advance of the 2020 target announced on Glu's analyst day earlier this year. Official announcements and additional information regarding Glu's newest celebrity partners will be released at a later date.

"It is with great excitement that I'm able to confirm Glu has now signed exclusive, long-term partnerships with celebrities whose total social media audience exceeds one billion followers," said Niccolo de Masi, Glu Chairman and CEO. "We have the pleasure of working with the most iconic figures in entertainment whose brand recognition and social reach make them powerful partners for mobile gaming. We'll announce our new partnerships in the fullness of time, two of which are male non-musician celebrities which add new depth to Glu's celebrity gaming portfolio."

*Based on the combined Facebook, Twitter, Instagram, Vevo, and Vine audiences of Katy Perry, Kendall and Kylie Jenner, Kim Kardashian West, Nicki Minaj, Britney Spears, Jason Statham and the yet-to-be announced male and female celebrities as of November 2, 2015. There is some fan overlap among these social channels and celebrities.

Cautions Regarding Forward-Looking Statements

This press release contains certain "forward-looking statements" related to the business of Glu Mobile Inc., including statements regarding that Glu anticipates titles featuring celebrities supported by more than one billion social followers will launch between the fourth quarter of 2015 and the end of 2017; Glu's belief that the brand recognition and social reach of its celebrity partners will make them powerful partners for mobile gaming; and Glu's belief that its new male non-musician celebrities will add new depth to Glu's celebrity gaming portfolio. Such forward-looking statements involve known and unknown risks and uncertainties, including, but not limited to, the risk that we do not realize the expected benefits from our agreements with these additional celebrities or that we are unable to capitalize on their combined social media following; consumer demand for smartphones, tablets and next-generation platforms does not grow as significantly as we anticipate or that we will be unable to capitalize on any such growth; the risk that we do not realize a sufficient return on our investment with respect to our efforts to develop free-to-play games for smartphones, tablets and next-generation platforms; and the risk the risk that our recently and newly launched games are less popular than anticipated or decline in popularity and monetization rate more quickly than we anticipate. Certain of these risks and uncertainties are or will be described in greater detail in our public filings with the SEC. Glu is not under obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

About Glu Mobile

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and branded IP games including KIM KARDASHIAN: HOLLYWOOD, ROBOCOP: THE OFFICIAL GAME, MISSION IMPOSSIBLE: ROGUE NATION and SNIPER X WITH JASON STATHAM on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. Glu's unique technology platform enables its titles to be accessible to a broad audience of consumers globally. Founded in 2001, Glu is headquartered in San Francisco with major U.S. offices outside Seattle and in Long Beach, and international locations in Canada, China, India, Japan, Korea, and Russia. Consumers can find high-quality entertainment wherever they see the 'g' character logo or at www.glu.com. For live updates, please follow Glu via Twitter at www.twitter.com/glumobile or become a Glu fan at www.facebook.com/glumobile.

CONTRACT KILLER, COOKING DASH, DEER HUNTER, DINER DASH, DINO HUNTER: DEADLY SHORES, ETERNITY WARRIORS, FRONTLINE COMMANDO, RACING RIVALS, SNIPER X, TAP SPORTS BASEBALL, TAP SPORTS FOOTBALL, GLU, GLU MOBILE and the 'g' character logo are trademarks of Glu Mobile Inc. or its subsidiaries.

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