NEW YORK (TheStreet) -- Avon Products  (AVP - Get Report) stock continues to decline, down by 8.70% to $3.15 on heavy trading volume on Thursday morning, after the company's 2015 third quarter earnings results missed expectations.  

Before the market open on Wednesday, Avon reported a loss of 11 cents per share. 

Revenue declined by 22% year over year to $1.7 billion.  

Analysts surveyed by Thomson Reuters were expecting Avon to report earnings of 7 cents per share on revenue of $1.68 billion.

"This was a difficult quarter impacted by currency and other macro pressures, and our financial results were not where we would like them to be," Avon CEO Sheri McCoy said in a statement. "Given the challenging environment, I'm proud of the progress our teams are making, driving solid top-line performance at the local level and continuing to make improvements in Representative engagement."

So far today, 11.54 million shares of Avon have traded, versus the company's 30-day average of 8.48 million shares. 

Separately, TheStreet Ratings team rates AVON PRODUCTS as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

We rate AVON PRODUCTS (AVP) a SELL. This is driven by a few notable weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its generally high debt management risk, disappointing return on equity, weak operating cash flow and generally disappointing historical performance in the stock itself.

You can view the full analysis from the report here: AVP

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Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of Jim Cramer, TheStreet or any of its contributors.