NEW YORK (TheStreet) -- Shares of Avon Products (AVP - Get Report) were falling 13.5% to $3.73 on Wednesday after the beauty products company missed analysts' estimates for earnings in the third quarter.

Before the market opened, Avon reported a loss of 11 cents a share for the third quarter, missing analysts' estimates of a profit of 8 cents a share. The company's revenue grew 22% year over year to $1.67 billion for the quarter, compared to analysts' estimates of $1.68 billion.

"This was a difficult quarter impacted by currency and other macro pressures, and our financial results were not where we would like them to be," CEO Sheri McCoy said in a statement.

Avon said North American sales fell 17% year over year to $230.6 million in the quarter, Latin America sales fell 26% to $790.0 million, Asia Pacific sales fell 16% to $146.2 million, and Europe, Middle East, and Africa sales fell 19% to $499.2 million.

Active sales representatives fell 1% year over year in the third quarter, which were led by a continued decline in North America.

The company said it expects a 19 point negative impact on its 2015 revenue due to foreign currency translation, which also impacted its third quarter revenue.

TheStreet Ratings team rates AVON PRODUCTS as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

We rate AVON PRODUCTS (AVP) a SELL. This is driven by a few notable weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its generally high debt management risk, disappointing return on equity, weak operating cash flow and generally disappointing historical performance in the stock itself.

You can view the full analysis from the report here: AVP

AVP Chart AVP data by YCharts