Apple (AAPL - Get Report) continues to set record after record, selling more iPhones than is sometimes fathomable. For investors, however, more is always better, with all eyes turning toward the holiday season.
Investors likely will overlook Apple's fourth-quarter results, due after the close of trading on Tuesday, as they begin to see ahead to Apple's fiscal first quarter, which includes the holiday shopping season.
The iPhone 6 and 6 Plus helped drive Apple's iPhone-heavy results into overdrive in the December 2014 quarter, as the company sold 74.5 million iPhones, a record. Apple has been so confident that the iPhone 6s and 6s Plus will continue to excite its legions of loyal customers, it's reportedly ordered between 85 million and 90 million units for the holiday season, according to a report in The Wall Street Journal.
When Apple reported third-quarter earnings in July, it forecast it would generate between $49 billion and $51 billion in fiscal fourth-quarter sales, with margins between 38.5% and 39.5%, and operating expenses between $5.85 billion and $5.95 billion, with a 26.3% tax rate. Analysts surveyed by Thomson Reuters expect Apple to earn $1.88 a share on $51.12 billion in revenue for the fiscal fourth quarter.
TheStreet is live blogging the results, starting at 4 P.M.