Connect and Exchange in the Heart of AmsterdamThe Exchange building features 172 stylish guest rooms, while the 66 rooms in the Bank will open early next year. The hotel will have a total of 21 suites, three WOW suites and two lavish Extreme WOW suites - the W brand's take on the Presidential suite. Boasting an impressive 183 square metres of innovative design, an open plan bathroom complete with a hot tub, walk-in wardrobe and large round bed with extraordinary views of the Royal Palace, the Extreme WOW Suite is the city's most glamourous crash pad. W Amsterdam features SPG Keyless, the hospitality industry's first keyless entry system enabling guests to use their smartphone or wearable device as a room key. Guests arrive in style when they check in at the rooftop W Lounge, the W brand's re-interpretation of the traditional hotel lobby, on the sixth floor of the Exchange building. With four outdoor terraces and floor-to-ceiling windows, guests can enjoy spectacular 360-degree views over canal houses and heritage sites. Looking out to the Royal Palace and lively historic centre, WET DECK is Amsterdam's first rooftop pool. Spanning 22 metres and heated in winter, WET DECK is where Amsterdam's style-savvy locals mix it up over open air cocktails and city scape views. Also located on the rooftop, MR PORTER blends qualities of a modern steakhouse with the sophisticated ambiance of a chic, high-energy lounge. Across the street in the Bank building, THE DUCHESS opened in June to rave reviews, combining an eclectic taste of London and Viennese grandeur. The building also houses FIT ® state-of-the-art fitness centre; a spa located amid the original bank vaults; and XBANK, a 700 square metre exhibition gallery and immersive creative incubator concept space that connects local design, fashion and music talents - all of which will be unveiled in early 2016 together with the remaining guest rooms. W Amsterdam will offer 414 square metres of ultra-modern meeting and event space, including a Great Room which can be divided into three smaller meeting rooms.
"The opening of W Amsterdam marks the pinnacle of Amsterdam's rapid growth as one of Europe's most popular destinations for jet setting travellers," said Liran Wizman, owner of W Amsterdam and Europe Hotels | Private Collection. "With its innovative lifestyle programming and two distinctive restaurants set to shake-up the capitals hospitality scene, W Amsterdam will bring something new and exciting to the hotel industry in the Dutch capital."Starwood in the Netherlands With the opening of W Amsterdam, Starwood now has three hotels in the Netherlands - including Sheraton Amsterdam Airport Hotel Schiphol and Hotel Des Indes, a Luxury Collection Hotel, The Hague. The company will continue to expand its Dutch portfolio with the debut of Element Amsterdam in early 2016. Rooms at W Amsterdam are available from €350 per night. For more information visit www.wamsterdam.com or follow @WAmsterdamHotel on Twitter and Instagram with the hashtag #WXXX. About W Hotels Worldwide W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 47 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With 15 years of proven success, W Hotels is on track to reach more than 60 hotels by 2018. W Hotels have been announced for Shanghai, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane, while upcoming W Retreats include Goa, Phuket, Hainan Island and Mexico's Riviera Maya. For more information, visit whotels.com or follow Twitter, Instagram and Facebook.