Lesley Bielby has joined Hill Holliday as Chief Strategy Officer, Hill Holliday Chairman & CEO Karen Kaplan announced today.

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Lesley Bielby Joins Hill Holliday as Chief Strategy Officer (Photo: Business Wire)

Lesley Bielby Joins Hill Holliday as Chief Strategy Officer (Photo: Business Wire)

The move marks a return for Bielby; she previously spent six years as Chief Strategy Officer at Hill Holliday, where she led departments in Boston and New York (2004-2010) with a focus on new business development. Wins during her tenure included Rockport, Smith Barney, Chili's, Toys "R" Us, The American Red Cross, Bank of America, Merrill Lynch, and Novartis.

Bielby will join the agency's senior leadership team and report to Kaplan.

Most recently, Bielby was Chief Strategy Officer at DiMassimo Goldstein in New York, as well as Managing Director of Propolis—the in-house brand consulting and consumer research company. Over the course of her career, she has led strategy for iconic brands such as Weight Watchers, Sallie Mae, Mercedes-Benz, Oxford Healthcare, Audi, and Calvin Klein globally, as well as upstart brands such as TradeStation, Online Trading Academy, and Caregiver Homes.

"Lesley is a brilliant brand strategist with unbeatable industry expertise and a proven track record of success with Fortune 500 businesses," said Karen Kaplan, Chairman & CEO of Hill Holliday. "She understands that communications planning, media, and technology need to be hardwired into the creative process, and that's how we work. I'm thrilled to welcome her back into the Hill Holliday family."

"Lesley gets it," said Lance Jensen, Chief Creative Officer of Hill Holliday. "Having a partner who can develop insights with creative on a parallel path makes us nimble and more fluid in how we get to the right solution for a brand. Lesley's the real deal, and I look forward to her joining the team."

"I have enormous respect for Karen, Lance, and this leadership team," said Bielby. "These are incredibly challenging times for marketers, but there's also never been a more exciting time to blend strategy, creativity, and innovation to guide brands toward ideas and stories that matter. It's fantastic to have the opportunity to do it at a top agency whose talent, work, and clients I've long respected."

Over the last several years, Bielby has been focused on a multi-disciplined approach to strategic planning, working closely with media, social, digital strategy, and UX to optimize understanding of the customer mindset, attitudes, and behaviors.

Bielby will appear at TVnext, Hill Holliday's 5th annual summit examining the modern media and marketing landscape. She will introduce "Priceless: A Social Experiment," a video that explores the results of what happens when people are forced to ration the viewing resources of an on-demand world.

ABOUT HILL HOLLIDAY

Hill Holliday is proud to be among the top creative marketing agencies in the country, with 900 employees across its network. We work on some of the nation's largest and most iconic brands, and our success came by creating beautifully effective work to solve our clients' most demanding challenges. We were founded in 1968, and today we bring unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Bank of America, Dunkin' Donuts, LG, John Hancock, TJX, Chili's, Great Wolf Lodge, Supercuts, Capella University, (RED), Johnson & Johnson, and Novartis. For more about our people, our work, and our culture, please visit  http://www.hhcc.com.

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