"We constantly look to improve The Sun's digital proposition and provide readers with a fantastic viewing experience. This new format will deliver against that criteria for the audiences we care about - our readers and advertisers. The social video format puts the users in control of their viewing experience and advertisers can be confident that they are only paying for ads that have been truly engaged with as they are only charged once the video format is in-view," said Dominic Carter, Managing Director of Commercial at News UK."In-Article allows MarketWatch to increase engagement with our customers whilst opening up new opportunities for our advertisers," said Julian Sambles, Chief Revenue Officer, MarketWatch. As evidenced by the rise in consumer ad blocking and the launch of the IAB's L.E.A.N. Ads program, online viewers are increasingly demanding to be in control of their advertising experiences. According to Unruly's Future Video Survey, which surveyed 3,200 consumers worldwide, 68.6% of viewers in the UK, 65.3% in Australia and 62.5% in the US are annoyed when forced to watch ads and 62.1% globally want to be in control of advertising experiences. With polite page loading and options for the viewer to close, share and initiate sound on the player, Unruly's In-Article format permits publishers and advertisers alike to ensure they are delivering ads in a social - not anti-social - environment, one which gives users control of their ad viewing experience. This is the fourth video format from the video ad tech company. Unruly's other formats are:
- Unruly In-Stream™ : a skippable pre-roll format, which puts the viewer in control and gives advertisers cost-efficient reach at speed and scale;
- Unruly In-Feed™ : the first ad format to deliver native video ads at scale across mobile newsfeeds;
- Unruly In-Page™ : A click-to-play, user-initiated format which maximizes viewer engagement.
With 3 out of every 4 video views now taking place outside of YouTube, 90% of Ad Age 100 brands have already used Unruly to connect with audiences at speed and scale across the Open Web.Differentiated by a unique data set of 2 trillion video views and powered by a full tech stack, Unruly adds value by algorithmically evaluating content shareability and programmatically targeting custom audiences. Viewability is 100% guaranteed to an audience of 1.35 billion monthly unique users across mobile, tablet and desktop devices. UnrulyX is the first supply side platform (SSP) for mobile video to offer scaled delivery of native ad formats and guarantee the viewability of premium video impressions bought via RTB. Unruly employs 200 people across 15 offices, with regional HQs in London, New York and Singapore. Its super power is emotional ad tech. Its secret weapon is passionate people on a mission to #DeliverWow. Unruly was acquired by News Corp in September 2015. 1 comScore, September 2015 2 ZenithOptimedia's Online Video Forecasts 2015