- Top three on her list – The vehicle attributes most important to her are reliability, reputation of quality, and safety rating.
- She has a say – Nearly all (96 percent) respondents are involved in the vehicle purchase decisions in their households; 44 percent are the primary decision makers.
- She is a shopper at heart – She enjoys the hunt for a new vehicle; however, the process can be overwhelming at times. She specifically dislikes the price negotiation process.
- She knows what she wants – When shopping for a vehicle, she tends to know exactly what type of car she is looking for.
About HSNHSN is a leading direct-to-consumer live content retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - HSN.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 38 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq:HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 195,000 employees and 66 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit www.corporate.ford.com.
CONTACT: Meliz Andiroglu HSN 727-872-4580 Meliz.firstname.lastname@example.org Anika Salceda-Wycoco Ford Motor Company 313.845.0627 email@example.com