NEW YORK (TheStreet) -- Amazon (AMZN) today expanded phase two of its Dash button -- allowing other connected devices to use the Dash Replenishment Service. DRS, which underpins the Amazon Dash button, can now be used by other connected devices to help consumers easily reorder products from Amazon.
Amazon first launched its Dash button in March. Amazon Prime members can attach a Tide Dash button to their laundry machine, for instance, so that any time they notice they are running low on detergent, they simply press the button, and Tide detergent is on its way.
Amazon partnered with Brother, Whirlpool (WHR) , and Brita to apply that same technology to connected devices from those companies. Now, Amazon is adding new partners. DRS is available for products from 11 device makers: General Electric (GE) , Samsung (SSNLF) , August, Gmate, Oster, Obe, Petnet, CleverPet, Sutro, Thync, and Sealed Air.
These connected devices take the Dash concept to the next level by allowing the automatic reorder of Amazon products without consumers even having to press a button. For instance, the Obe's Pro Bowl, which tracks how much food a pet has eaten, can automatically place an order for the pet food on Amazon when it senses that supply is running low.
Similarly, GE's connected washing machine will be able to sense when supply is low and place an order for detergent on Amazon. August's Smart Lock will automatically be able to place an order for batteries, Gmate's SMART Blood Glucose Meter will be able to automatically order testing supplies, and Samsung's printers will be able to order toner cartridges.