Ms. Hughes joins Media General after spending 11 years with CBS, where she served as Vice President, Director, Media Strategies for CBS Television Stations Group from 2004 to 2007 and Senior Vice President for CBS Local Digital Media/CBS Radio from 2007 to 2015. During her tenure with CBS, Ms. Hughes led and directed sales, over-the-air, digital, streaming and audience research; tracked, monitored and communicated stations' successes with regard to Nielsen PPM ratings and Internet trafficking measures, and positioned them in a favorable light against key competitors. Prior to CBS, Ms. Hughes served as Vice President, Director of Research at AdLink; Vice President, Director of Strategic Research and IMsight at Initiative Media for IM Futures Western Region; Vice President, Research Director for Team Disney at Initiative Media; and Director of Research for ABC/Capital Cities, Los Angeles Magazine. Before moving her career to Los Angeles in 1995, Ms. Hughes held various research executive positions in Toronto, Canada.About Media General Media General is one of the nation's largest connected-screen media companies that operates or services 71 television stations in 48 markets, along with the industry's leading digital media business. Our robust portfolio of broadcast, digital and mobile products informs and engages 23% of U.S. TV households and more than two-thirds of the U.S. Internet audience. Media General has one of the industry's largest and most diverse digital media businesses that includes LIN Mobile, Federated Media, HYFN, Dedicated Media and BiteSizeTV, all under the LIN Digital banner. With unmatched local-to-national reach and integrated marketing solutions, Media General is a one-stop-shop for agencies and brands that want to effectively and efficiently reach their target audiences across all screens. Media General trades on the NYSE under the symbol "MEG." For more information, visit www.mediageneral.com.
Media General ("Media General" or the "Company"; NYSE:MEG), one of the nation's largest connected-screen media companies, today announced that Lucy Hughes has been appointed Head of Research. Ms. Hughes, an accomplished media sales, programming and audience research executive, is based in New York City and reports to reports to Deb McDermott, Senior Vice President and Chief Operating Officer. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150915005662/en/
Lucy Hughes, Head of Research, Media General, Inc. (Photo: Business Wire)In this newly created role, Ms. Hughes is responsible for aggregating and analyzing audience measurement insights in order to develop strategies and initiatives that will drive business growth. She will work closely with the Company's national and local sales forces to leverage quantitative and qualitative data in a compelling manner to meet the needs of advertisers across all screens. In addition, she will collaborate with the Company's programming and content teams to evaluate and launch programming initiatives that will effectively attract and engage audiences. "Lucy is highly analytic, strategic and passionate about understanding what makes consumers and advertisers tick in order to better meet their needs," said Ms. McDermott. "She is one of our industry's foremost thought leaders on consumer behavior insights and we are thrilled she has joined our team. In this dynamically changing media consumption world, she will be a valuable advisor across the business." "Creating a data- and research-driven culture that guides strategy is a key priority for Media General and it is an honor to lead those efforts," said Ms. Hughes. "I am eager to leverage my deep relationships, strong partnerships and the most advanced tools and methodologies in order to maximize our company's research efforts and provide strategic direction for our continued growth and success."