Two out of the three major indices are trading up today with the Dow Jones Industrial Average ( ^DJI) trading up 68 points (0.4%) at 16,398 as of Friday, Sept. 11, 2015, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,332 issues advancing vs. 1,639 declining with 143 unchanged.

The Consumer Non-Durables industry currently sits down 0.3% versus the S&P 500, which is unchanged.

TheStreet would like to highlight 3 stocks pushing the industry lower today:

3. Avon Products ( AVP) is one of the companies pushing the Consumer Non-Durables industry lower today. As of noon trading, Avon Products is down $0.54 (-13.3%) to $3.56 on heavy volume. Thus far, 22.9 million shares of Avon Products exchanged hands as compared to its average daily volume of 7.5 million shares. The stock has ranged in price between $3.43-$4.10 after having opened the day at $4.10 as compared to the previous trading day's close of $4.10.

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Avon Products, Inc. manufactures and markets beauty and related products worldwide. Avon Products has a market cap of $2.0 billion and is part of the consumer goods sector. Shares are down 53.0% year-to-date as of the close of trading on Thursday. Currently there is 1 analyst that rates Avon Products a buy, 1 analyst rates it a sell, and 10 rate it a hold.

TheStreet Ratings rates Avon Products as a sell. The company's weaknesses can be seen in multiple areas, such as its generally high debt management risk, disappointing return on equity, weak operating cash flow and generally disappointing historical performance in the stock itself. Get the full Avon Products Ratings Report now.

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2. As of noon trading, Church & Dwight Company ( CHD) is down $1.25 (-1.5%) to $83.74 on heavy volume. Thus far, 564,977 shares of Church & Dwight Company exchanged hands as compared to its average daily volume of 589,100 shares. The stock has ranged in price between $83.01-$84.41 after having opened the day at $83.18 as compared to the previous trading day's close of $84.99.

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Church & Dwight Co., Inc. develops, manufactures, and markets household, personal care, and specialty products in the United States. The company operates through three segments: Consumer Domestic, Consumer International, and Specialty Products Division (SPD). Church & Dwight Company has a market cap of $11.2 billion and is part of the consumer goods sector. Shares are up 7.8% year-to-date as of the close of trading on Thursday. Currently there are 7 analysts that rate Church & Dwight Company a buy, 1 analyst rates it a sell, and 11 rate it a hold.

TheStreet Ratings rates Church & Dwight Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, expanding profit margins, largely solid financial position with reasonable debt levels by most measures and notable return on equity. We feel its strengths outweigh the fact that the company shows weak operating cash flow. Get the full Church & Dwight Company Ratings Report now.

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1. As of noon trading, Goodyear Tire & Rubber ( GT) is down $0.51 (-1.7%) to $29.41 on average volume. Thus far, 1.5 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 3.5 million shares. The stock has ranged in price between $29.03-$29.85 after having opened the day at $29.77 as compared to the previous trading day's close of $29.92.

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The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. Goodyear Tire & Rubber has a market cap of $8.1 billion and is part of the consumer goods sector. The company has a P/E ratio of 3.1, below the S&P 500 P/E ratio of 24.5. Shares are up 4.7% year-to-date as of the close of trading on Thursday. Currently there are 3 analysts that rate Goodyear Tire & Rubber a buy, 2 analysts rate it a sell, and 2 rate it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity, attractive valuation levels, good cash flow from operations and solid stock price performance. We feel its strengths outweigh the fact that the company has had sub par growth in net income. Get the full Goodyear Tire & Rubber Ratings Report now.

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If you are interested in one of these 3 stocks, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).