Hill+Knowlton Strategies, a wholly owned subsidiary of WPP, announced today that it has acquired Ideal, a Brazilian public relations, advertising, digital and content firm.

"Our work to bring Ideal into Hill+Knowlton is the latest in a string of steps throughout H+K Americas this year to strengthen and diversify our offering, following recent MarComms and public affairs additions in the U.S., and creating Group SJR Canada up north," said Mike Coates, president and CEO of the H+K Americas region. "Ideal's strengths in digital and content will add to our creative and strategic capabilities in Brazil and across the Latin American region - a region where we expect to see vast growth opportunities in the next couple of years."

Ideal was created in 2007 by journalists Ricardo Cesar and Eduardo Vieira as a firm uniting corporate communications, advertising, creativity, digital and social media. Known as "the reputation agency," Ideal counts as clients some of the world's most sophisticated companies and organizations, including Facebook, GE, Nike, Diageo, Dell, Spotify, AstraZeneca, 3M, Rio2016 and Whirlpool, among others.

"It is just a perfect combination: Ideal's local PR, advertising, content and social media know-how with Hill+Knowlton's global strength and best practices," says Vieira. "This is a great move because it brings huge benefits to our clients and opportunities to our talent," says Cesar. "The most creative and complete corporate communications agency in Brazil just became more complete."

Ideal will now be known as Ideal H+K Strategies, and will integrate 170 professionals in Brazil, more than doubling the size of Hill+Knowlton's Latin American operation. The firm's managing partners will report to Claudia Gioia, president and CEO of H+K Strategies Latin America.

"With the Olympic Games coming to Rio de Janeiro and many other exciting opportunities on the horizon, I'm so pleased to welcome Ideal to the H+K family at this moment," Gioia said. "Our LatAm region has been experiencing significant growth in recent months — adding the well-respected Ideal brand and its strong professionals is the perfect complement to keep this momentum going."

About Hill+Knowlton Strategies

Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 88 offices in 51 countries, as well as an extensive associate network. The agency is part of WPP, the world's largest communications services group. Learn more at www.hkstrategies.com.

About Ideal

Ideal is a leading PR, social media, content and advertising agency in Brazil. It was founded in 2007 by journalists Ricardo Cesar and Eduardo Vieira. Ideal has grown into one of the top communications agencies in Brazil due to its unique capability of putting together traditional and digital solutions to the benefit of its clients. With more than 150 employees, the firm is headquartered in Sao Paulo and it serves a blue chip portfolio of international and local brands.

View this release in Portuguese and Spanish— http://go.hkstrategies.com/page/-/Press-Releases/Ideal-H%2BK_PR_SP.pdf

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