Apple (AAPL) Stock Falls After iPhone 6S, iPad Pro Announcement

NEW YORK (TheStreet) -- Shares of Apple (AAPL) were falling 0.93% to $111.26 Wednesday after the company announced the newest versions of the iPhone, a new iPad, and a new Apple TV.

As its event in San Francisco, Apple announced the new iPhone 6S and iPhone 6S Plus, its new top-of-the-line smartphones. The new phones include a new technology called 3D touch that can offer shortcuts to app icons on the homescreen and preview content in messages among other new features depending on the force used with each tap.

The new phones also feature a 12MP rear-facing camera that can shoot 4K video and a new 5MP front-facing camera that uses the phone's display as a flash.

The iPhone 6S and 6S Plus will come in silver, gold, rose gold, and space gray starting at $199 on a two-year contract for the iPhone 6S with 16GB. Pre-orders start on September 12, and will ship on September 25.

Apple introduced a new iPhone Upgrade Program which lets customers lease the phones through Apple retail stores and upgrade their phones every year.

Apple also announced the new iPad Pro, a 12.9-inch tablet, at the event. The large iPad is the most powerful tablet available from the company, which Apple claims is faster than 80% of portable PCs shipped in the past year. The new tablet can run two apps side-by-side using a feature of the new iOS 9.

Apple also produced a stylus, called the Apple Pencil, and a Smart Keyboard for the new tablet which looks similar to the keyboard for Microsoft's (MSFT) Surface tablet.

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