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NEW YORK (TheStreet) -- Apple (AAPL - Get Report) is holding its annual event, where it's expected to show off new iPhones, new iPads and a whole lot more.

Apple has traditionally reserved the September event for its largest product, the iPhone, which now accounts for about two-thirds of its revenue. This time around, Apple is expected to refresh several other products aside from the iPhone, including the aforementioned iPad as well as the Apple TV set-top box.


At this point, it's a pretty safe bet that Apple will show off two new iPhones, something it's done in previous years.

While the sizes of the phones are expected to remain the same, at 4.7-inches and 5.5-inches respectively, there will be some new features.

Of the new features included, the ones that are most likely include Force Touch technology, which will let users do different things on the iPhone depending upon how hard or soft they press the screen. Apple introduced Force Touch in the Apple Watch and later brought it to the Retina MacBook trackpad.

Apple TV

Also expected at the event is an updated, fourth-generation version of the Apple TV set-top box, as it looks to cement its place in the connected home.

The set-top box, used to stream content to televisions, is likely to get a dedicated app store, Siri support, a software development kit (SDK), touch screen remote and a new operating system.

iPad Pro/iPad Mini

Apple has traditionally reserved iPad updates for its October event, but we may get something of a strategic shift this year.

The iPad, which has seen its sales decline for several quarters now, may get two new versions, with the larger one being geared towards the enterprise market. The iPad Pro, as it's likely to be named, will have a screen size of roughly 12 inches, similar to the smaller MacBooks.

Cupertino, Calif.-based Apple has expanded its presence in the enterprise sector, having recently announced a collaboration with Cisco (CSCO) , on top of last year's partnership with IBM (IBM) .

With the iPad Pro potentially being announced, Apple may refresh the iPad mini at the event as well.

TheStreet is live blogging the event, starting at 12:15 p.m.