IPG Mediabrands worldwide CEO Henry Tajer has created a new global position within the media group, announcing award-winning executive Mat Baxter as Global Chief Strategy & Creative Officer. Baxter's appointment follows Tajer's recent announcement that John Sintras was appointed IPG Mediabrands' president, global business development and product innovation. Both of the new appointments are New York based, reporting to Tajer.

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Mat Baxter, Global Chief Strategy & Creative Officer, IPG Mediabrands (Photo: Business Wire)

Mat Baxter, Global Chief Strategy & Creative Officer, IPG Mediabrands (Photo: Business Wire)

Baxter's role sees him take responsibility for the network's overall strategic product and the quality of its work for clients. He will also oversee Mediabrands' marketing.

"Mat Baxter is a unique executive," said Tajer. "I cannot name a more effective strategic thinker who is so totally focused on driving the best possible results for clients. The fact is that Mat has already positively impacted the performance of our business at the international level and on major clients. His new position in New York is a global platform for his talents and I am looking forward to working with him in our senior management team."

Baxter joins from UM Australia where he was CEO for nearly five years. Under his leadership UM Australia doubled in size and attracted blue-chip clients like Coca-Cola, LEGO, News Corporation and ING Direct. He was named in the Asia Pacific trade press as "Agency Head of the Year" in 2013.

"This is a dream job for me," said Baxter. "IPG Mediabrands is engineering a major transformation right now. A big part of that transformation is about recalibrating our product for the new world of marketing and ensuring we foster a world-class creative culture. I'm hugely excited to be working alongside so many talented people in our network to make sure that happens."

Before Baxter joined UM he was Chief Strategy Officer at MediaCom Australia and prior to that was Founding Partner and Asia-Pacific CEO of Naked Communications.

About IPG Mediabrands

We were founded by Interpublic Group (NYSE:IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 8,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 130 countries.

A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, Orion Holdings, and ID Media. Its roster of specialty service agencies including Magna Global, CADREON, Ansible, Mediabrands Audience Platform, Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.

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