NEW YORK (TheStreet) -- Shares of bebe stores (BEBE) were falling by 28.34% to $1.34 on heavy trading volume on Friday afternoon, after the retailer missed analysts' estimates for earnings in the fourth quarter of fiscal 2015.

bebe stores reported a loss of 5 cents per share for the fiscal fourth quarter, missing analysts' estimates of a loss of 4 cents per share for the quarter. Revenue grew 0.7% year over year to $104.3 million for the quarter, below analysts' estimates of $106.33 million.

Comparable store sales grew 1.1% in the fourth quarter, compared to a 1.9% decrease in the year-ago quarter. The company expects comparable store sales to fall in the mid-single digit range in the first quarter of fiscal 2016.

"In the fourth quarter, we achieved our fourth consecutive quarter of comparable store sales growth, in addition to improved gross margin and continued SG&A expense reduction," CEO Jim Wiggett said in a statement. "In addition, we maintained our focus on improving our merchandise offering to appeal to the lifestyle needs of the bebe woman, refining our brand message and building upon our omni-channel capabilities."

About 3.3 million shares of bebe stores were traded by 2:40 p.m. Friday, well above the company's average trading volume of about 312,000 shares a day.

Separately, TheStreet Ratings team rates BEBE STORES INC as a Sell with a ratings score of D. TheStreet Ratings Team has this to say about their recommendation:

"We rate BEBE STORES INC (BEBE) a SELL. This is driven by a few notable weaknesses, which we believe should have a greater impact than any strengths, and could make it more difficult for investors to achieve positive results compared to most of the stocks we cover. The company's weaknesses can be seen in multiple areas, such as its disappointing return on equity, poor profit margins and generally disappointing historical performance in the stock itself."

You can view the full analysis from the report here: BEBE Ratings Report

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