FOC features Lenovo product and branding throughout and will have additional videos, including PSAs and mock product ads, all airing throughout the NFL season and supported by social posts (Facebook and Twitter) from Lenovo, the players, SB Nation and Vox Creative. Other marketing amplifications include high-impact media on NFL.com and Vox Media, including targeted banner ads, homepage and content takeovers - and pre-roll media. There will also be native SB Nation placements and SB Nation bi-weekly fantasy football blog posts that will promote the content. Along with living on SB Nation, the video series will also be on the outlet's YouTube channel.Lenovo will also have a major product and experiential giveaway component to their FOC campaign. This includes: a Grand Sweepstakes (Aug. 24-Jan. 3; trip for two to the Pro Bowl, including sideline access and coach meet and greets); Instant Wins slot machine called Lenovo's Slot Receiver (Aug. 24-Jan. 17; select autograph merchandise from FOC athletes); Bi-Monthly Quizzes called F.A.T.s, or Fantasy Achievement Tests (Sept. 21-Oct. 19; Nov. 16-Nov. 30; Dec. 28-Jan. 17; select autograph merchandise) - as well as Monthly Challenges. There will be three Monthly Challenges: Touchdown You (Aug. 24), asking fans to show Lenovo their lip-synching skills by singing along to "Fantasy Hero" (winner gets to be on set of next FOC athlete shoot with Smoove as well as an engraved Lenovo product); Smack Talk 101 (Oct. 19), with fantasy coaches sending Lenovo their best lines for the chance to visit the NFL Network studios to get fantasy insight from their favorite experts, and; Professor Meme (Nov. 30), with players sending the brand hilarious memes featuring FOC professors (winner goes to Super Bowl 50). Fantasy football has been at the core of Lenovo's holistic and engaging user experience campaigns since 2012, with the brand seeing awareness among fantasy football players increase by 32 percentage points over that time. Two years ago, Lenovo launched two creative content platforms, Tough Season and Fantasy Coach of the Year - the former winning a 2014 Sports Clio and receiving 13.5 million views. The following season, video views topped 20 million.
About LenovoLenovo (SEHK:0992) (Pink Sheets:LNVGY) is a $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter ( @Lenovo) or visit us at www.lenovo.com.