NEW YORK ( TheStreet) -- Intel (INTC) Chief Executive Brian Krzanich used his platform Tuesday at the company's annual developers' forum to try and personalize the semiconductor giant's newest technological advancements, as well as involve Intel in a million-dollar contest to raise interest in the company's Internet of Things (IoT) philosophy.
Speaking at the Intel Developer Forum, IDF15, in San Francisco, Krzanich laid out three assumptions that Intel is focusing on with regards to the future of computing: sensification, or computers that can see, hear and touch; smart and connected technologies that will link everything together; and the "extension of you" via wearables and other personal technology products.
"We want to push further than ever before," Krzanich said. "One thing is clear: computing is everywhere. It's in our bags, our clothes, our homes. Computers and the computing experience is becoming personalized."
As part of Intel's work with connected devices, Krzanich showed off a smartphone camera running Google's (GOOG) Project Tango platform that used Intel's RealSense recognition technology, as well as one of the company's new Curie modules. Curie is a processor that's about half the size of a fingernail and includes a Bluetooth radio, battery charger and Quark device. Curie aims to act as a sensor hub and semiconductor platform. Krzanich said it would be available in the fourth quarter of this year.
The concept of the Internet of Things was never far from Krzanich's mind, during his keynote presentation. Among the smart devices running Intel technology that Krzanich showed off included a security bracelet that unlocks a computer when using a wearer's biometrics for identification. To show the bracelet's effectiveness, Krzanich put the bracelet on and was unable to access the computer used in the demonstration.
"IoT is critical to Intel's future," said Tim Bajarin, directors of technology research firm Creative Strategies. "The major takeaway is that Intel believes security, RealSense and IoT will be important to their future and help Intel expand and diversify their business."
Krzanich said a new security technology called enhanced privacy identification, which Intel developed with Microchip Technology (MCHP) and Atmel (ATML), would be a central part of current and future IoT apps.
In order to connect all these devices expected to result from the Internet of Things, Krzanich said Intel plans to become the leader in upcoming 5G architecture and modem technology.
"We're excited about the future of connectivity," Krzanich said. "We intend to lead not only in modems, but infrastructure [and] we're building the next generation of networks today."
That modem business is a relatively new one for Intel, as it is competing in a market dominated by communications chip company Qualcomm (QCOM).
"We are starting from scratch and from a low position," said Kirk Skaugen, senior vice president and general manager of Intel's client computing group. "It's very competitive, but people are looking for a choice and we can lead in communications as well as computing."
Krzanich also brought United Artists Media Group CEO Mark Burnett on stage to announce a new reality show called America's Greatest Makers, which UA will produce along with Turner Broadcasting System. Contestants will develop devices and products based on Intel's Curie model, with the winner receiving a $1 million prize. The show is slated to premiere in 2016.