Two out of the three major indices traded up today The three major indices are trading lower today with the Dow Jones Industrial Average ( ^DJI) trading up 22 points (0.1%) at 17,430 as of Friday, Aug. 14, 2015, 12:55 PM ET. The NYSE advances/declines ratio sits at 1,691 issues advancing vs. 1,250 declining with 211 unchanged.

The Internet industry as a whole closed the day up 0.3% versus the S&P 500, which was up 0.2%. Top gainers within the Internet industry included LookSmart ( LOOK), up 2.2%, Rediff.com India ( REDF), up 3.6%, BroadVision ( BVSN), up 5.7%, Synacor ( SYNC), up 3.8% and CafePress ( PRSS), up 8.1%.

TheStreet Ratings Group would like to highlight 3 stocks pushing the industry higher today:

Synacor ( SYNC) is one of the companies that pushed the Internet industry higher today. Synacor was up $0.06 (3.8%) to $1.65 on average volume. Throughout the day, 51,175 shares of Synacor exchanged hands as compared to its average daily volume of 52,900 shares. The stock ranged in a price between $1.59-$1.68 after having opened the day at $1.59 as compared to the previous trading day's close of $1.59.

Synacor, Inc. provides startpages and homescreens, video solutions, identity management services, and various cloud-based services for a range of devices to cable, satellite, telecom, and consumer electronics companies in the United States and Internationally. Synacor has a market cap of $44.6 million and is part of the technology sector. Shares are down 20.5% year-to-date as of the close of trading on Thursday. Currently there are no analysts who rate Synacor a buy, no analysts rate it a sell, and 1 rates it a hold.

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TheStreet Ratings rates Synacor as a sell. The company's weaknesses can be seen in multiple areas, such as its disappointing return on equity and generally disappointing historical performance in the stock itself.

Highlights from TheStreet Ratings analysis on SYNC go as follows:

  • Return on equity has greatly decreased when compared to its ROE from the same quarter one year prior. This is a signal of major weakness within the corporation. Compared to other companies in the Internet Software & Services industry and the overall market, SYNACOR INC's return on equity significantly trails that of both the industry average and the S&P 500.
  • SYNC's stock share price has done very poorly compared to where it was a year ago: Despite any rallies, the net result is that it is down by 26.67%, which is also worse that the performance of the S&P 500 Index. Investors have so far failed to pay much attention to the earnings improvements the company has managed to achieve over the last quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now.
  • SYNACOR INC has improved earnings per share by 42.9% in the most recent quarter compared to the same quarter a year ago. This company has reported somewhat volatile earnings recently. But, we feel it is poised for EPS growth in the coming year. During the past fiscal year, SYNACOR INC reported poor results of -$0.46 versus -$0.04 in the prior year. This year, the market expects an improvement in earnings (-$0.18 versus -$0.46).
  • 49.41% is the gross profit margin for SYNACOR INC which we consider to be strong. It has increased from the same quarter the previous year. Regardless of the strong results of the gross profit margin, the net profit margin of -4.38% is in-line with the industry average.
  • Net operating cash flow has significantly increased by 142.63% to $1.96 million when compared to the same quarter last year. In addition, SYNACOR INC has also vastly surpassed the industry average cash flow growth rate of 18.66%.

You can view the full analysis from the report here: Synacor Ratings Report

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At the close, Rediff.com India ( REDF) was up $0.06 (3.6%) to $1.69 on light volume. Throughout the day, 6,562 shares of Rediff.com India exchanged hands as compared to its average daily volume of 24,700 shares. The stock ranged in a price between $1.64-$1.69 after having opened the day at $1.64 as compared to the previous trading day's close of $1.63.

Rediff.com India has a market cap of $45.0 million and is part of the technology sector. Shares are down 17.3% year-to-date as of the close of trading on Thursday.

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LookSmart ( LOOK) was another company that pushed the Internet industry higher today. LookSmart was up $0.01 (2.2%) to $0.58 on light volume. Throughout the day, 2,100 shares of LookSmart exchanged hands as compared to its average daily volume of 43,600 shares. The stock ranged in a price between $0.52-$0.58 after having opened the day at $0.54 as compared to the previous trading day's close of $0.57.

LookSmart, Ltd., a digital advertising solutions company, provides solutions for search and display advertising customers in the United States, Europe, the Middle East, and Africa. LookSmart has a market cap of $3.0 million and is part of the technology sector. Shares are down 20.3% year-to-date as of the close of trading on Thursday. Currently there are no analysts who rate LookSmart a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates LookSmart as a sell. The company's weaknesses can be seen in multiple areas, such as its disappointing return on equity, generally disappointing historical performance in the stock itself and generally high debt management risk.

Highlights from TheStreet Ratings analysis on LOOK go as follows:

  • Return on equity has greatly decreased when compared to its ROE from the same quarter one year prior. This is a signal of major weakness within the corporation. Compared to other companies in the Internet Software & Services industry and the overall market, LOOKSMART LTD's return on equity significantly trails that of both the industry average and the S&P 500.
  • LOOK's stock share price has done very poorly compared to where it was a year ago: Despite any rallies, the net result is that it is down by 68.68%, which is also worse that the performance of the S&P 500 Index. Investors have so far failed to pay much attention to the earnings improvements the company has managed to achieve over the last quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now.
  • Despite currently having a low debt-to-equity ratio of 0.53, it is higher than that of the industry average, inferring that management of debt levels may need to be evaluated further. Even though the debt-to-equity ratio shows mixed results, the company's quick ratio of 0.22 is very low and demonstrates very weak liquidity.
  • LOOK, with its decline in revenue, underperformed when compared the industry average of 6.4%. Since the same quarter one year prior, revenues slightly dropped by 7.0%. The declining revenue has not hurt the company's bottom line, with increasing earnings per share.
  • LOOKSMART LTD has improved earnings per share by 48.5% in the most recent quarter compared to the same quarter a year ago. This company has not demonstrated a clear trend in earnings over the past 2 years, making it difficult to accurately predict earnings for the coming year. During the past fiscal year, LOOKSMART LTD reported poor results of -$1.12 versus -$0.93 in the prior year.

You can view the full analysis from the report here: LookSmart Ratings Report

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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.