NEW YORK (TheStreet) -- The primacy of professional wrestling in New York is back.
The allure of professional wrestling has always been present in New York. During the golden age of pro wrestling, Madison Square Garden was the mecca of the sport. Even in present day, when World Wrestling Entertainment (WWE - Get Report) comes to the Garden, it's special. Lately WWE has been building upon that New York popularity in Brooklyn, a new epicenter of what's trendy.
There's no bigger indication than the company's decision to hold SummerSlam, the second biggest event of the year, at Brooklyn's Barclays Center. For the past six years, SummerSlam has been held at Staples Center in Los Angeles, but the move back East has increased demand significantly for the event.
According to TiqIQ, the average price for SummerSlam tickets on the secondary market is currently $428.55 with a get-in price of $238. The cheapest ticket currently available on the secondary market is more expensive than the average price of two of the past four SummerSlams in Los Angeles. In 2013 and 2014, the average price was $198.73 and $207.02, respectively. The most expensive SummerSlam since 2011 came in 2012 with an average of $249.64, which makes this year the most expensive of the past five years by 71.6%.
The demand for SummerSlam would be impressive enough on its own, but WWE is on pace to fill the arena for two other nights at the Barclays Center. On the night before SummerSlam, WWE will hold an event for its developmental program, NXT. The goal of NXT was to prepare potential WWE Superstars for the demands and style of the main roster. However for many wrestling fans, NXT has become an entertaining program itself. NXT has been a part of the WWE Performance Center, located in Orlando, and the live shows for NXT typically take place in front of crowds of just hundreds at Full Sail University. The original plan for NXT TakeOver: Brooklyn was to open 5,000 Barclays Center seats, but demand was so high the whole arena was opened and the show has sold out. It will easily be the biggest crowd for any NXT show, more than doubling the original expectations for tickets sold. The current average price for NXT Takeover tickets on TiqIQ is $150.12 with a get-in price of $39.
On the Monday following SummerSlam, WWE will stay in Brooklyn for Monday Night RAW. The show does still have some tickets left through Ticketmaster, but it is still seeing high demand on the secondary market. The current average price for WWE RAW in Brooklyn tickets is $140.46 with a get-in price of $43. While that is the least expensive of the three events over the weekend, RAW in Brooklyn is still 18% more expensive than the following week when the show will be at Tampa Bay's Amalie Arena.
This is an impressive feat for WWE, considering the event was not originally supposed to be held in Brooklyn. The Izod Center in East Rutherford, New Jersey was the intended host site for the East Coast SummerSlam, but the announcement of the venue's closing forced a relocation. Either way, WWE has found a successful host site that will bring over 54,000 fans to the Barclays Center for three straight nights of sports entertainment.