NEW YORK (TheStreet) -- Few tech companies get the attention from consumers and investors that Apple (AAPL - Get Report) does. That attention is likely to reach fever pitch as anticipation builds for the next iPhone, which if the company follows its usual pattern, will launch in early September.

But adding to that attention is a slice of negativity of late.

Since the company released its third-quarter results on July 21, Apple's share price has fallen by around 12%, closing at $115.13 on Thursday. Investors are concerned the company has hit a growth roadblock, which they blame on everything from uncertainty over the Chinese economy to concerns about the initial acceptance of its new Apple Watch.

Apple could not be immediately reached for comment for this story.

"The stock has broke down technically," said Gene Munster, who covers Apple for Piper Jaffray. "That has fueled these concerns."

However, over the last few years, Apple has often seen volatility in the roughly seven weeks between its summertime earnings report and its iPhone-related shindigs. Almost every time, these periods have ended with Apple's stock price recovering and setting the company up for more gains into the end of year.

In 2014, Apple's shares rose 4% between July 22, the date of the company's earnings results, and Sept. 9, when the company hosted an event to show off the iPhone 6, iPhone 6 Plus, Apple Pay and a preview of the Apple Watch.

AAPL ChartAAPL data by YCharts

During the same such period in 2013, Apple's shares climbed nearly 19% between the July earnings and an event on Sept. 10 of that year in which Apple unveiled the iPhone 5c and iPhone 5s.

AAPL ChartAAPL data by YCharts

The only time of the last five in years in which Apple's stock price declined between its July earnings and iPhone event was in 2011, when the stock price slipped by 1.1%. That year included Apple unveiling the iPhone 4s on Oct. 4, one day before Steve Jobs died.

AAPL ChartAAPL data by YCharts

"Apple's stock has always fluctuated because of the exuberance and attention the company gathers," said Jeff Sica, whose Sica Wealth Management owns Apple shares. "With a stock like Apple, investors and analysts always want to assign blame or credit for every swing in price. Sometimes you need to let the fluctuations take place and respond accordingly."

This year, however, Apple's share-price drop has been highlighted by feelings that with more of Apple's business coming from China, the company may be at risk. When Apple delivered its third-quarter results in July, the company reported $49.6 billion in revenue, with $13.2 billion of that coming from China.

When he was questioned on a conference call about the volatility in China's economy and stock market, Apple CEO Tim Cook sounded confident about the company's position in the country. "Nothing that's happened has changed our fundamental view that China will be Apple's largest market at some point in the future," Cook said.

Daniel Ives of FBR said that the recent fluctuations in Apple's stock ahead of the debut of what many are calling the iPhone 6s shouldn't come as a surprise. "They are heavily tied to China's economic growth," Ives said, "and there's a quasi-recession there, so there's the perception of black clouds going on in China."

However, Ives estimates that even if Apple's piece of the Chinese smartphone market falls within a few years to 10% from its current level of about 15%, the company will still have a total addressable market worth more than $100 billion. Ives added that the current volatility in Apple's shares is a story that's been played out before.

"It's almost becomes like a battleground stock," Ives said. "They're coming off a solid, but not home-run quarter. But investors still have good memories of what happened to the stock a few years ago going into the iPhone 5 cycle." Ives maintains an outperform rating and $175 price target on Apple's stock.

Munster of Piper Jaffray also remains upbeat on Apple's stock potential, with an outperform rating and a $172 price target.

"It's going to take a catalyst to get the shares moving again," Munster said. "We expect that to be the typically fall event, as well as September earnings that should continue to show that the iPhone is gaining share at the high end of the smartphone market."