Live Blog Tesla Motors Q2 Live Blog

NEW YORK (TheStreet) -- Tesla Motors (TSLA - Get Report) may not have too much to about second quarter deliveries, but all eyes and ears will be on the company's upcoming Model X launch, slated for later this year.

The Model X, which CEO Elon Musk has said is "unreal" with a performance capability that shows there is "nothing else is comparable," is slated to be released to customers in either Sept. or Oct. of this year. The company had previously said the X would be pushed back from its original goal of being released in the spring of 2015 to later in the year, due in part to difficulties with the design of the upcoming SUV.

So far, not much is known about the Model X, except for the fact it will have falcon wing doors and shares some traits to Tesla's sedan, the Model S, but the company has said demand for the new vehicle is high.

Analysts surveyed by Thomson Reuters expect the company to lose an adjusted 59 cents a share on $1.17 billion in revenue.

In July, Tesla announced it had delivered 11,507 vehicles, up 52% year-over-year. So far, the company has delivered 21,552 Model S vehicles in 2015. CEO Elon Musk has stated the company's goal this year is to deliver "about 55,000 Model S and Model X vehicles," a figure which would represent a 70% year-over-year increase.

Analysts may also ask the Palo Alto, Calif.-based Tesla how the company's first foray into advertising is going.

Despite eschewing traditional advertising, Tesla recently introduced a referral program for current Model S owners in an effort to help boost sales. If someone purchases a new Model S through a link, that customer will get $1,000 credit in their Tesla account and the new customer will get $1,000 off the purchase price. Tesla also noted the first person to reach ten orders will get the company's upcoming Model X for free.

Shares fell when Tesla announced the initiative, but Credit Suisse analyst Dan Galves doesn't see the announcement as a sign of weak demand. Galves wrote in a research note that the third quarter appears to be sold out, with demand actually accelerating in Norway, so it makes sense to boost word of mouth on the Model S, in light of the upcoming Model X launch.

Investors are likely to be keen to hear any update on the company's power initiatives, following comments that Musk made on May 5.

"The response has been overwhelming, okay, like crazy," Musk said, in reference to the Tesla battery storage business. Musk noted there was roughly 60,000 Powerwalls sold in the first week, noting that the company was "basically like sold out through the middle of next year in the first week."

TheStreet is live blogging the earnings, starting at 4 p.m.