Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.

All three major indices traded up today with the Dow Jones Industrial Average ( ^DJI) trading up 121 points (0.7%) at 17,751 as of Wednesday, July 29, 2015, 4:20 PM ET. The NYSE advances/declines ratio sits at 2,248 issues advancing vs. 830 declining with 135 unchanged.

The Internet industry as a whole closed the day up 0.3% versus the S&P 500, which was up 0.7%. Top gainers within the Internet industry included LookSmart ( LOOK), up 7.3%, SMTP ( SMTP), up 2.5%, Professional Diversity Network ( IPDN), up 11.1%, Taomee Holdings ( TAOM), up 3.5% and ChinaNet Online Holdings ( CNET), up 11.9%.

TheStreet Ratings Group would like to highlight 3 stocks pushing the industry higher today:

Professional Diversity Network ( IPDN) is one of the companies that pushed the Internet industry higher today. Professional Diversity Network was up $0.25 (11.1%) to $2.50 on heavy volume. Throughout the day, 304,525 shares of Professional Diversity Network exchanged hands as compared to its average daily volume of 66,800 shares. The stock ranged in a price between $2.18-$2.92 after having opened the day at $2.21 as compared to the previous trading day's close of $2.25.

Professional Diversity Network, Inc. operates online professional networking communities with career resources in the United States. Professional Diversity Network has a market cap of $35.6 million and is part of the technology sector. Shares are down 53.8% year-to-date as of the close of trading on Tuesday. Currently there is 1 analyst who rates Professional Diversity Network a buy, no analysts rate it a sell, and none rate it a hold.

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TheStreet Ratings rates Professional Diversity Network as a sell. The company's weaknesses can be seen in multiple areas, such as its deteriorating net income, disappointing return on equity, weak operating cash flow, generally disappointing historical performance in the stock itself and feeble growth in its earnings per share.

Highlights from TheStreet Ratings analysis on IPDN go as follows:

  • The company, on the basis of change in net income from the same quarter one year ago, has significantly underperformed when compared to that of the S&P 500 and the Internet Software & Services industry. The net income has significantly decreased by 486.7% when compared to the same quarter one year ago, falling from -$0.26 million to -$1.54 million.
  • The company's current return on equity has slightly decreased from the same quarter one year prior. This implies a minor weakness in the organization. Compared to other companies in the Internet Software & Services industry and the overall market, PROFESSIONAL DIVERSITY NETWK's return on equity significantly trails that of both the industry average and the S&P 500.
  • Net operating cash flow has decreased to -$0.47 million or 34.00% when compared to the same quarter last year. In addition, when comparing to the industry average, the firm's growth rate is much lower.
  • Despite any intermediate fluctuations, we have only bad news to report on this stock's performance over the last year: it has tumbled by 51.40%, worse than the S&P 500's performance. Consistent with the plunge in the stock price, the company's earnings per share are down 200.00% compared to the year-earlier quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now.
  • PROFESSIONAL DIVERSITY NETWK has experienced a steep decline in earnings per share in the most recent quarter in comparison to its performance from the same quarter a year ago. The company has reported a trend of declining earnings per share over the past two years. However, the consensus estimate suggests that this trend should reverse in the coming year. During the past fiscal year, PROFESSIONAL DIVERSITY NETWK reported poor results of -$0.41 versus -$0.23 in the prior year. This year, the market expects an improvement in earnings (-$0.27 versus -$0.41).

You can view the full analysis from the report here: Professional Diversity Network Ratings Report

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At the close, SMTP ( SMTP) was up $0.15 (2.5%) to $6.08 on light volume. Throughout the day, 4,295 shares of SMTP exchanged hands as compared to its average daily volume of 24,800 shares. The stock ranged in a price between $6.00-$6.15 after having opened the day at $6.15 as compared to the previous trading day's close of $5.93.

SMTP, Inc. provides business-to-business marketing and communications products and services worldwide. SMTP has a market cap of $32.9 million and is part of the technology sector. Shares are down 2.5% year-to-date as of the close of trading on Tuesday. Currently there are 4 analysts who rate SMTP a buy, no analysts rate it a sell, and none rate it a hold.

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TheStreet Ratings rates SMTP as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and solid stock price performance. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and weak operating cash flow.

Highlights from TheStreet Ratings analysis on SMTP go as follows:

  • SMTP's very impressive revenue growth greatly exceeded the industry average of 5.4%. Since the same quarter one year prior, revenues leaped by 120.5%. This growth in revenue does not appear to have trickled down to the company's bottom line, displayed by a decline in earnings per share.
  • SMTP has no debt to speak of therefore resulting in a debt-to-equity ratio of zero, which we consider to be a relatively favorable sign. To add to this, SMTP has a quick ratio of 2.14, which demonstrates the ability of the company to cover short-term liquidity needs.
  • Compared to where it was a year ago today, the stock is now trading at a higher level, regardless of the company's weak earnings results. Despite the fact that it has already risen in the past year, there is currently no conclusive evidence that warrants the purchase or sale of this stock.
  • Return on equity has greatly decreased when compared to its ROE from the same quarter one year prior. This is a signal of major weakness within the corporation. Compared to other companies in the Internet Software & Services industry and the overall market, SMTP INC's return on equity significantly trails that of both the industry average and the S&P 500.
  • Net operating cash flow has significantly decreased to -$0.58 million or 669.30% when compared to the same quarter last year. In addition, when comparing to the industry average, the firm's growth rate is much lower.

You can view the full analysis from the report here: SMTP Ratings Report

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LookSmart ( LOOK) was another company that pushed the Internet industry higher today. LookSmart was up $0.03 (7.3%) to $0.44 on average volume. Throughout the day, 61,235 shares of LookSmart exchanged hands as compared to its average daily volume of 64,900 shares. The stock ranged in a price between $0.41-$0.62 after having opened the day at $0.41 as compared to the previous trading day's close of $0.41.

LookSmart, Ltd., a digital advertising solutions company, provides solutions for search and display advertising customers in the United States, Europe, the Middle East, and Africa. LookSmart has a market cap of $2.7 million and is part of the technology sector. Shares are down 42.7% year-to-date as of the close of trading on Tuesday. Currently there are no analysts who rate LookSmart a buy, no analysts rate it a sell, and none rate it a hold.

TheStreet Ratings rates LookSmart as a sell. The company's weaknesses can be seen in multiple areas, such as its disappointing return on equity, generally disappointing historical performance in the stock itself and generally high debt management risk.

Highlights from TheStreet Ratings analysis on LOOK go as follows:

  • Return on equity has greatly decreased when compared to its ROE from the same quarter one year prior. This is a signal of major weakness within the corporation. Compared to other companies in the Internet Software & Services industry and the overall market, LOOKSMART LTD's return on equity significantly trails that of both the industry average and the S&P 500.
  • LOOK's stock share price has done very poorly compared to where it was a year ago: Despite any rallies, the net result is that it is down by 71.74%, which is also worse that the performance of the S&P 500 Index. Investors have so far failed to pay much attention to the earnings improvements the company has managed to achieve over the last quarter. Naturally, the overall market trend is bound to be a significant factor. However, in one sense, the stock's sharp decline last year is a positive for future investors, making it cheaper (in proportion to its earnings over the past year) than most other stocks in its industry. But due to other concerns, we feel the stock is still not a good buy right now.
  • Despite currently having a low debt-to-equity ratio of 0.53, it is higher than that of the industry average, inferring that management of debt levels may need to be evaluated further. Even though the debt-to-equity ratio shows mixed results, the company's quick ratio of 0.22 is very low and demonstrates very weak liquidity.
  • LOOK, with its decline in revenue, underperformed when compared the industry average of 5.4%. Since the same quarter one year prior, revenues slightly dropped by 7.0%. The declining revenue has not hurt the company's bottom line, with increasing earnings per share.
  • LOOKSMART LTD has improved earnings per share by 48.5% in the most recent quarter compared to the same quarter a year ago. This company has not demonstrated a clear trend in earnings over the past 2 years, making it difficult to accurately predict earnings for the coming year. During the past fiscal year, LOOKSMART LTD reported poor results of -$1.12 versus -$0.93 in the prior year.

You can view the full analysis from the report here: LookSmart Ratings Report

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Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer.

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