Opower (NYSE: OPWR), the global leader in cloud-based software for the utility industry, today announced NextWeb - a major upgrade to its digital engagement solution - which gives utilities unprecedented flexibility in creating highly engaging, targeted web and mobile experiences for their customers.

"We built NextWeb to be the platform of choice for utilities to build all their new web functionality," said Opower CEO Dan Yates. "NextWeb makes it easy for utilities to integrate personalized insights and data throughout their entire web and mobile experience. It's fast to deploy, easy to manage, and will help reduce cost to serve. We think it represents a huge leap forward for the utility industry as we work with our clients to digitize the customer experience."

With NextWeb, utilities can target customers with personalized and relevant content - such as bill analysis, energy use patterns and home energy audits - anywhere on their website in a highly customized fashion. The solution helps utilities increase the number of customer digital interactions, improve rates of self-service, and reduce the overall cost to serve each customer. NextWeb can also help utilities boost revenue through the adoption of new products and services and increased customer participation in programs like points and rewards.

"Working with Opower in the UK has helped us improve the web experience for our customers," said Anthony Ainsworth, Marketing Director at E.ON UK. "With our Saving Energy Toolkit, we're able to deliver information and advice that makes a real difference in helping our customers use and pay for no more energy than they need. Over a million customers have so far used our Saving Energy Toolkit and we're very excited to be upgrading their experience with NextWeb."

NextWeb allows utilities to deploy a more dynamic overall digital experience to their customers with far less stress on their internal IT organizations, and is built with responsive design to ensure a consistent user experience across browsers and devices. More than 85 utilities currently use Opower's web solution to serve over 57 million households worldwide. Over time, all Opower Digital Engagement customers will be moved to NextWeb.

About Opower

Opower (NYSE: OPWR) is an enterprise software company that is transforming the way utilities engage with their customers. Opower's customer engagement platform enables utilities to reach their customers at moments that matter through proactive and digitized communications that drive energy savings, increase customer engagement and satisfaction, and lower customer operation costs. Opower's software has been deployed to more than 95 utility partners around the world and reaches more than 50 million households and businesses. For more information, please visit www.opower.com and follow us on Twitter at @Opower.

Forward-looking Statements

This release contains forward-looking statements, including statements regarding benefits from the use of Opower's solutions. Any statements in this press release about future expectations, plans and prospects for Opower represent the Company's views as of the date of this press release. These forward-looking statements are subject to a number of risks, uncertainties and assumptions. While the Company may elect to update these statements at some point in the future, the Company specifically disclaims any obligation to do so.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150729005344/en/

Copyright Business Wire 2010