Consumers in the market for a premium sports car may want to consider buying this month as July yields the largest percentage discount off MSRP for the segment, according to TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace.

TrueCar's analysis of the four most recent years of new vehicle transactional data indicates that July is the best month for deals on luxury sports cars, with an average discount of 6.9 percent off MSRP. Within the segment, BMW's convertible Z4 roadster is available at a particularly appealing price and makes the month's list of best savings on new vehicles, TrueCar finds.

"Summer is the perfect time to cruise in a convertible, and it turns out that July is also the best time to buy one," said Eric Lyman, TrueCar's vice president of industry insights. "Detailed analysis of real-time market data allows TrueCar to identify the optimal month to buy for every type of consumer, from those in the market for subcompacts all the way up to exotic luxury cars."

The sporty Z4 this month is available for an average transaction price of $53,503, or 7.7 percent off of MSRP. Lexus is also promoting special financing this month on its RC 350 coupe, currently available with a 0.9 percent interest loan for 36 months.

RAM 1500 Savings Amid F-Series Pressure

FCA's full-size Ram 1500 pickup leads the list of best savings this month. Overall, the large pickup segment is heavily discounting in July as competitive pressure builds due to the popularity of the 2015 Ford F-Series trucks. F-Series inventory levels rebounded at the end of the second quarter. Time spent on dealer lots was only 49 days for the Ford model in June compared to a segment average of 66 days. Full-size truck deals continue this month following June's 11.4 percent discount, the highest among all segments.

"All-new model change-overs always put pricing pressure on competitors," Lyman said. "But high demand for the innovative, all new light-weight aluminum-alloy F-150 is putting intense pressure on full-size pickup segment competitors who are responding with increased discounting to move the metal."

Along with Ford's new F-Series, the total pickup truck race intensified this year with General Motors adding two midsize trucks: the Canyon and Colorado. In the first half of 2015, GM's four pickup models, the Canyon, Colorado, Sierra and Silverado, outsold F-Series, by 76,000 units. With F-Series inventory improving, however, the pickup leadership race will tighten through the end of the year.

Published monthly, the "TrueSavings" report analyzes recent transaction prices and identifies opportunities for consumer savings.

A snapshot of some of the best savings (compared to MSRP) on new vehicles in July 2015 includes:

    Segment     MSRP    


$ Savings /% Savings

Est. MonthlyPayment*

City / Hwy /Comb MPG

2015 Ram 1500,Sport Reg. Cab, 4x2,Std. Bed
    Large Truck     $36,900     $30,829    

$6,071 / 16.5%
    $369     15/22/18.2

2015 Ford Escape,FWD S
    Small Utility     $23,855     $20,975    

$2,880 / 12.1%
    $251     22/31/26.2

2015 ChevroletCruze, LS Automatic
    Small Car     $19,695     $17,334    

$2,361 / 12.0%
    $208     22/35/27.6

2015 Jeep Cherokee,Latitude 4x4
    Midsize SUV     $28,090     $24,787    

$3,303 / 11.8%
    $297     21/28/24.3

2015 BMW Z4,sDrive35i
    Luxury Sport Car     $57,945     $53,503    

$4,442 / 7.7%
    $641     17/24/20.2

*Estimated monthly payments are based on a 2.5% APR for 72 months with 20% down on the current market average price, and excludes sales tax and other fees and charges that may vary by region or state. These examples are for informational purposes only, and are not offers to lend. See dealer/lender for details, including actual available offers.

"Market Average" is based on the national average of recent vehicle transactions, including destination and delivery charges after incentives that are subject to change. This does not include tax, title, licensing, documentation or processing fees, other state and governmental charges and/or fees or any other charges or fees allowed by law.

Below is a snapshot of some of the best manufacturer lease and finance deals currently available in certain regions:

FIAT® cash and FIAT® TRUECash™ Offers:2015 FIAT 500c: up to $3,500 with combined cash offers

Customer Cash Offers:2015 Cadillac CTS Sedan: up to $2,000 customer cash, Exp: 8/31/15, Northeast region availability2015 Chevrolet Silverado1500: up to $2,250 customer cash, Exp: 8/31/15, West region availability2015 Jeep Grand Cherokee: up to $1,000 customer cash, Exp: 8/3/15, Atlantic region availability2015 Nissan Altima: up to $1,500 customer cash, Exp: 7/31/15 Eastern region availability2015 Toyota Camry: up to $1,000 customer cash, Exp: 8/3/15, West Coast region availability

Finance:2015 Ford Fiesta: 0.0% financing for 60 months, Exp: 9/7/152015 Hyundai Sonata: 0.0% financing for 75 months, Exp: 7/31/152015 Jeep Compass: 0.0% financing for 60 months, Exp: 8/3/152015 Lexus RC 350: 0.9% financing for 36 months, Exp: 8/31/152015 Nissan Juke: 0.0% financing for 36 months, Exp: 7/31/15

Lease:2015 BMW 320i: $269/month for 36 months, $4,064 down, 10,000 miles/year, no security deposit is required, Exp: 7/31/152015 Honda CR-V CVT LX 2WD: $209/month for 36 months with $1,999 down, 12,000 miles/year, no security deposit is required, Exp: 9/7/152015 Ford Mustang Coupe Auto V6: $259/month for 24 months, $2,749 down, 10,500 miles/year, no security deposit required, Exp: 9/30/152015 Kia Soul Base: $229/month for 36 months, $0 down, 12,000 miles/year, no security deposit is required, Exp: 9/8/152015 Toyota Sienna L: $269/month for 36 months, $1,999 down, 12,000 miles/year, no security deposit is required, Exp: 8/3/15

The deal information summarized above is provided for illustrative purposes only, and is not an offer to lend. Results may vary depending on your individual circumstances, including credit approval by dealer/manufacturer. Deals are subject to change and are limited to inventory on hand. See your dealer/manufacturer for details, including actual offers available in your region.

For more information about TrueCar and industry analysis please visit and, follow @TrueCar on Twitter or become a fan of TrueCar on Facebook and Google+.

About TrueCar

TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling mobile marketplace, gives consumers transparent insight into what others paid and access to guaranteed savings off MSRP from TrueCar Certified Dealers. TrueCar's network of more than 10,000 trusted Certified Dealers is committed to providing upfront pricing information and a hassle-free buying experience. TrueCar powers car-buying programs for some of the largest U.S. membership and service organizations, including AARP, American Express, AAA and USAA. Not all program features are available in all states. TrueCar is headquartered in Santa Monica, California, with offices in San Francisco and Austin, Texas. For more information, go to Follow us on Facebook or Twitter.

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