It appears that way, at least according to research from Slice Intelligence.
Taking data from 2.5 million emailed receipts, Slice noted that Fitbit outsold the Apple Watch in May, selling 850,000 devices, compared to 777,000 for the Apple Watch. Of course it should be noted that there are multiple Fitbit devices -- seven in total -- compared to just one Apple Watch (albeit in three versions).
The price points are different are well, with Fitbit's zip Wireless Activity Tracker starting at $54.95 on Amazon, compared to a starting price for $349 for the Apple Watch Sport.
According to Slice, Fitbit owns 68% of the fitness tracker market, thanks in part to the Fitness Charge HR, which lets users monitor their sleeping habits as well as their heart rates. (See TheStreet's review of the Fitbit Charge here.)
Despite mountains of hype surrounding the Apple Watch, it has not killed off Fitbit, at least in the minds of consumers. The research firm found that just 4.8% of those buying a Fitbit also purchased an Apple Watch. The research firm found that the majority of the sales are coming from Fitbit.com, as opposed to a more general retail search site, like Amazon.
TheStreet's Jim Cramer is positive on Fitbit's ecosystem. "I think it's a really good ecosystem," Cramer said. "I think that people are misinterpreting what its really about -- it's about wellness, chiefly for women, and i think that's a much bigger market and the stock can go higher."