NEW YORK ( TheStreet) -- They make having money look easier. They are the rich kids of Instagram and flaunting their wealth is just part of the job.
When Instagram launched in 2010, it was designed for people to share and show off photos of their lives to friends and followers, and the young and wealthy elite have taken advantage of it. The Rich Kids of Instagram Tumblr began two years ago and has spent that time curating content that shows off the lives of the young, rich and Insta-famous, or Insta-infamous.
Currently it boosts thousands of followers across all social media, with its Instagram account racking up more than 151,000 followers. In the past 30 days, Instagram users have sent out more than 830 tweets including #RKOI and more than 130 tweets with #richkidsofinstagram on photos showcasing their opulent lives, according to analytics firm Topsy.
"It's fun, brash, sexy, intriguing and a window into another world for people," a spokesperson for Rich Kids of Instagram said in an email. "I think there's a love/hate relationship with it, and that keeps it relevant and popular."
Parading the lives of young elite has become so popular that the E! Network, owned by NBCUniversal, a subsidiary of Comcast (CMCSA) , launched a show called #RichKids of Beverly Hills in January 2014. The show averages between 590,000 and 1 million viewers per episode in key demos, ages 18-49, according to a company spokesperson. The spokesperson said that while the show's viewership is not up from previous seasons it is still a strong performer for the network.
While it's certainly not a comprehensive one, here's a list of ten rich kids you should follow:
Dan Bilzerian - 10.4 million followers
At 34 years old, Dan Bilzerian is hardly considered a kid, but his playboy lifestyle qualifies him for this list. From showing off his stacks of cash to posing with hoards of scantily clad females, Bilzerian is continually sharing photos of how he is living the high life to more than 10 million followers. Bilzerian is so popular he ranks 36 out of 100 on analytics tracker Social Blade's list of Top 100 Instagram Users by Followers, positioned right between Chris Brown and Niall Horan of One Direction. Even his cat is popular. Smushball has more than 790,000 followers.
Bilzerian might have been kicked off of Snapchat six hours after he started his account, but that doesn't keep college-aged males from keeping tabs on one of their favorite bad boys. His estimated net worth is approximately $150 million, according to Celebrity Net Worth. And if following Bilzerian on Instagram isn't enough, everyone can keep up with him as he too makes a run for the presidency this year.
Dorothy Wang - 771,000 followers
The first of Rich Kids of Beverly Hills to appear on this list, Dorothy Wang has gained a huge following even before she became a reality star. The 27-year-old's father is Roger Wang, the CEO of Golden Eagle International Group, which owns China's largest mall chains. Her father's net worth is almost $4 billion according to Forbes.
After #RichKids premiered, Wang was catapulted to Instagram success, gaining over 50,000 followers that first night. She now has her own line of jewelry called #FABULUXE in addition to her reality TV success.
Morgan Stewart - 699,000 followers
With just under 700,000 followers, Morgan Stewart's Instagram success is due in part to two things: reality TV and her blog. Stewart, 27, stars on the #RichKids of Beverly Hills with several of her friends, including Dorothy Wang and finance Brendan Fitzpatrick, who has considerably fewer followers than she does. Stewart's father is millionaire architect Hebert Stewart, who owns and operates H Construct in Beverly Hills.
The source of Stewart's fame is her blog, Boobs & Loubs for "the girl creating her own future" and "the boy who digs boobs." Stewart's net worth is estimated at $1 million, according to Celebrity Net Worth.
Roxy Sowlaty - 423,000 followers
Yet another #RichKid, Roxy Sowlaty, 27, joins her cast members on this list after amassing more than 420,000 Instagram followers. She is the daughter of Sam Sowlaty, who runs Acuprint, a printing company based in Los Angeles.
The self-proclaimed Persian princess attracted viewers' sympathy during her show's first season, when her parents cut off her bank accounts after she repeatedly over spent. Sowlaty is currently running her own interior design firm in Los Angeles and sells home goods on her website, such as a discounted $32 princess candle and a $425 chair. Her individual net worth is estimated at $100,000, according to Celebrity Net Worth. Her father's net worth is unknown.
Param Sharma - 394,000 followers
Param Sharma, better known as 19-year-old Instagrammer Lavish P, has attracted thousands of fans and "haters" after posting pictures of his favorite things - money, Louis Vuitton and Starbucks. The San Francisco-based teen is known for his wild exploits on social media, including the time he sent $4,000 into the sky in an attempt to mock those who donate their money or when he called the Kardashian family peasants.
In 2014, Sharma was jailed for selling a stolen iPhone on Craigslist. He was sentenced to 90 days in a California prison, but controversy ensued when his attorney Andrew Shalaby said he was placed in a psychiatric ward instead of a regular jail cell.
There are no true indicators that Sharma's life is actually as lavish as he leads on, and he has never disclosed the source of his income or his parents' names. Before he became an Instagram personality, Sharma made YouTube videos of himself reviewing Apple (AAPL) products. In his bio, he claims his parents made him his own office to produce his videos and that he owned the original iPhone when he was in 5th grade.
E.J. Johnson - 352,000 followers
With more than 350,000 followers, Earvin "E.J." Johnson III has considerably more followers than his famous father Earvin "Magic" Johnson, who has just under 65,000 followers on the social networking site. And like many on this list, the 23-year-old is also featured on E!'s popular #RichKids series, and was promoted to series regular at the start of season two.
With his own net worth estimated at $2 million, according to Celebrity Net Worth, Johnson has worked to set himself apart from his famous father. The former New York University student not only stars on Rich Kids but also works with the network on Fashion Police, E! News and is a correspondent for Mercedes-Benz Fashion Week.
Barron Hilton - 173,000 followers
The younger brother of socialites Nicky and Paris Hilton, Barron Hilton, 25, has a considerable following on Instagram, and surprisingly has not been featured on Rich Kids of Beverly Hills. With more than 173,000 followers, Barron still lags behind sister Paris, who has more than 4.7 million followers. Unlike his famous sisters, Barron has stayed out of the public's eye for the most part.
Hilton graduated from Loyola Marymount University this year. The hotel-heir made headlines in 2011, when he was fined $4.6 million in damages for seriously injuring a gas station worker with his car while driving under the influence. He also grabbed headlines in 2013 after being attacked in a bar fight, which he claims was at the behest of troubled star Lindsay Lohan.
Hilton's net worth is estimated to be $15 million, according to Celebrity Net Worth.
He is a 20-year-old entrepreneur who has millions of dollars and thousands of followers - Evan Luthra seems to have it all. Born in India, the mini-mogul began his career curating technology news at age 12, before moving on to developing mobile apps at the age of 13, according to his website. He now runs EL Group International, which combines designs and development to create custom applications. Luthra's company boosts Google, Unilever and Godiva Chocolatier as some of its clients.
It is not just helicopter rides, giant bottles of champagne and beautiful women for Luthra. He is also an accredited angel investor and is reported to have contributed $250,000 to nine separate startups. Luthra's net worth is unknown.
Robert Cavalli - 120,000 followers
Yet another list member who benefits from having a famous parent, Robert, or Robin, Cavalli, is the youngest son of fashion legend Roberto Cavalli and Eva Duringer. Cavalli's Instagram is a mix of selfies and gourmet food photos with a few pictures in between of his high society European friends. To get an idea of his extravagant lifestyle, in one photo Cavalli holds a 100-carat diamond ring in front of a Roy Lichtenstein original.
Robin, 21, currently lives in London and attends Regent's University London, according to a blog post by his father. Robert one day will be able to inherit, along with his four siblings, his father's estimated-to-be $500 million fortune, according to Celebrity Net Worth.
Zachary Haroutunian - 60,000 followers
While he might not have nearly the following of the others on this list, Zachary Haroutunian's Instagram @bon_et_copieux, which translates to good and plenty, is not any less luxurious. From photos of stacked up Hermes boxes to an overwhelming amount of food pictures, Haroutunian is certainly living a first class lifestyle.
But this Instagrammer is not just talented on social media, he has been a Young Steinway Artist since 2012, playing in venues around the global. When he is not globetrotting to play his piano, Haroutunian is also the chairman and chief financial officer of his family's real estate holding and development corporation, the Taurus Group. The company takes in between $200 million and $350 million annually, and he has managed it all since 2009. He also has his own namesake real estate holding and development company, which he founded in November 2009. Finally, in October 2013, Haroutunian created ZRH Holdings, a "middle to upper-middle market private equity firm," according to his LinkedIn page.
Haroutunian's net worth is unknown.