Two years ago, the tech giant started working with suppliers to "perfect the pressure-sensitive displays," in order to stay ahead of rival Samsung Electronics (SSNLF). Force Touch-enabled phones lets users adjust the strength of their screen taps, Bloomberg noted.
The new feature was first unveiled for the Apple Watch and the newest MacBook model, Bloomberg said.
Force Touch will be part of Apple's newest iPhones and volume manufacturing is scheduled to ramp up as soon as this month, the company said.
In Monday's morning trading session, shares are decreasing 0.48% to $126.11.
Separately, TheStreet Ratings team rates APPLE INC as a Buy with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation:
"We rate APPLE INC (AAPL) a BUY. This is driven by several positive factors, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, robust revenue growth and notable return on equity. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results."
Highlights from the analysis by TheStreet Ratings Team goes as follows: