Seth MacFarlane's follow up to 2012's hit comedy about a foulmouthed teddy bear grossed $32.9 million at the domestic box office over the weekend, according to studio estimates, falling well below the $54.5 million estimates some analysts had forecast for the R-rated film.
But there's still a silver lining for Universal, and good news for Philadelphia-based Comcast: Not only did the studio's Jurassic World continue to lead the North American box office for the third consecutive week with $54.2 million, but the overall strength of this weekend's figures demonstrates how even in the age of Netflix (NFLX), the thirst for big-screen entertainment appears to be transcendent, said Rentrak Senior Media Analyst Paul Dergarabedian.
"You have more people in movie theaters right now than at any time all year ... that just means more people in theaters being exposed to in-theater marketing and trailers," Dergarabedian said. "That can only help the upcoming films."
Disney's (DIS) Pixar's animated kids' movie Inside Out grossed $52.1 million in its second week, and all three of the top movies were not in direct competition, Dergarabedian added.
"They're in different ecosystems," Dergarabedian said. "There is going to be some overlap because everyone is going to see Jurassic World, but we have seen over the past few weeks that the marketplace has been expanding to accommodate these movies."
The weekend's box office was up 3% compared to the same weekend last year, which had the premiere of Paramount Pictures' Transformers: Age of Extinction, opening with $100 million in ticket sales. If Ted 2 would have hit its mark, it would have been the first time three films grossed more than $50 million in a single weekend.